GOOGLE is willing to pay $3.1 billion for DoubleClick, but privacy groups are now seeking to block the deal.
Here’s an excerpt from the Red Herring article:
The Electronic Privacy Information Center said that Internet search leader Google and advertising giant DoubleClick have not taken the necessary steps so far to protect the personal data collected by the two companies.
“Google’s proposed acquisition of DoubleClick will give one company access to more information about the Internet activities of consumers than any other company in the world. Moreover, Google will operate with virtually no legal obligation to ensure the privacy, security and accuracy of the personal data that it collects,” EPIC said in the filing sent to the FTC.
