SOME people just pay lip service to the youth, but I’m a big believer in evolution and revolution. That’s what we’re seeing now in media, and while I’m hardly young anymore, I’ve done my best to keep learning, reinventing myself and embracing and instigating change. The alternative is to become a living fossil, which unfortunately is what some of the (usually older) people in media are.
Two events reminded me of the need to continue reaching out to the youth, and to always be ahead of the pack. Last week, I was asked by my friend Grace Cuenca of PR firm Strategic Edge to give a talk to her class. Grace teaches an introduction to PR class at Mapua, and my audience consisted of young business administration students. Nope, I wasn’t there to talk about PR — in fact, I hate people who think of blogging and online media as a PR tool, and who confuse journalism with writing nothing but positive stuff about company. Instead, Grace wanted me to talk about new media and share my experiences as the multimedia editor of the number one Philippine online news site.
Well, I don’t know if her students were just being polite when they were laughing at my jokes, but I hope somehow I was able to impart some knowledge. You see, I believe in very casual presentations and talking the language of the audience I’m addressing. In this case, it helped that my message was basically that the blogs, podcasts and online video that these young people are very much familiar with and which they are already taking for granted, are being embraced by mainstream media. Yup, the old fogeys are finally getting it!
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