Is DoubleClick really worth Google’s $3.1B?
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GOOGLE has once more outmaneuvered rivals Microsoft and Yahoo! by winning a bidding war over online advertising company DoubleClick Inc., but was this latest acquisition really worth $3.1 billion?
Of course, Google has a lot of money to spare, and this latest coup gives the company more ammo in the online advertising war.
Here’s an excerpt from a San Francisco Chronicle article:
