HAVE you seen the latest TV advertisement where celebrities like Ely Buendia, Angel Locsin, Lito Alvarez, Maxene Magalona, Chris Tiu, Susan Fernandez, Fr. Martin de Jesus, Mark Nicdao, Ramon Bautista, Fr. Martin de Jesus, Charice Pempengco, Edu Manzano, Arnel Pineda and Efren Penaflorida are saying, “Ako Mismo”?
The TV advertisement posed a challenge to everyone: “Ano ang gagawin mo para sa kinabukasan ng bayang ito?” Then all the celebrities said they were committing to help move this country forward, as they declared, “Ako Mismo.”
Towards the end of the advertisement, they were shown wearing dog-tags with the national colors and the words “Ako Mismo.” According to akomismo.org, the dog tag symbolized courage, but among the military it was used to identify soldiers during the war.
The movement’s website further said that “Ako Mismo is a movement where you can show your patriotism and compassion, and make these traits infectious. It’s about action that eradicates hopelessness in every Filipino.”
The movement encouraged people to initiate change within themselves by writing their commitments.
Last time I checked, the total number of pledges on the movement’s website is 20,944.
“In AKO MISMO, you get to choose the cause you wish to pursue. No cause is too small as long as it is a noble one. All we ask is that you make a pledge to do it,” it said.
This movement was launched amid the upcoming 2010 elections. Would apathy still reign in today’s youth? Or is it time to make a stand and act towards change and development?

June 20th, 2009 at 10:33 pm
Ang hirap ng ako mismo movement na yan , Para sa akin ay balewala nanaman yan kasi di naman tutuo lahat yan pakana lang din ng mga politiko at ng ibang na gpalabas niya para sa kanilang kapakanan lang. Isipin ninyo sino makikinabang ba niyan ha , karamihan jan ay mga iindorsong mga politiko lang yan . isipin ninyo kanino ba nangaling yan ha sino nag pasimula niya ha??? .
June 10th, 2009 at 7:03 pm
hi readers!
Here’s a message from the Akomismo website:
On June 12, 2009, the AKO MISMO dog tags will be made available to the public for the very first time. The dog tags will be sold at P40 each; the proceeds of which will go to our beneficiary charity partners and to the socio-civic activities which we will be mounting nationwide. It is such an important event for us that we declared it the AKO MISMO DOG TAG DAY which will be held at the Bonifacio Global City Open Field in Taguig City.
May 23rd, 2009 at 1:18 pm
ANG Sarap ng basahin ng ARTICLE na ito. Its all about PATRIOTISM. kaya nga it was written in ENGLISH. i salute you MR. WRITER
May 19th, 2009 at 1:21 am
mabuhay ang pilipinas! sigurado aasenso na tayo dahil sa “movement” na ito. 100% sigurado. teka, hindi kaya another ningas kugon na naman ito? kasi puro artista at psuedo intellectual politicians na naman yata ang nagpasimula nito eh. mukhang kaduda-duda ah. huwag naman sana…yehey! mabuhay!!!! ibagsak! ibagsak! he he he…..
May 6th, 2009 at 9:22 pm
I love the advertisement campaign and I immediately opened my laptop to join the AKO MISMO! To my dismay, the site is still not that informative. There were three articles only about the dog tag, the director and one of the endorsers-the last guy who said Ako mismo! with the CHANGE shirt on. As i read his story tears rolled down my cheek and so I learned that this young man is a hero in our midst. All along I’ve been seeing this Kariton school on TV but never payed much attention until AKO MISMO! I so admired him since then. Never mind the dog tag and the CHANGE shirt, what I got was more than that! I was inspired BIGTIME by the story of the icon of Ako Mismo - Kuya F or Efren. Congratulations to this campaign for introducing to us this advocacy and the hero behind the world renowned Kariton school. Kudos to all of the celebs who took part of that historic ad.