‘Advertising’ nation building: ‘Lupang Hinirang’ video director talks
- Art, Culture, Education, History, News, Videos -
By Marjorie Gorospe
INQUIRER.net
MAE Paner has been in advertising industry for 25 years.
Her debut in directing commercials came in 1997 when she came out with “Black and White.” Since then, she has found herself drowned in a career of “selling” soap, political personalities and products appealing to a certain target market.
Paner is a stage actor in the Philippine Educational Theater Association (PETA). Aside from directing, she has been a commercial talent, appearing in a funny Boysen paint commercial as the nagging mother-in-law to a man painting his home. In the commercial, the nonchalant son-in-law keeps painting the wall white until he decides to paint over Paner who continues nagging him.
For years, Paner thought she was doing okay with her chosen career as an artist until she saw Rodolfo Noel Lozada, Jr.’s expose on the controversial National Broadband Network project during a Senate investigation.

