HERE’S something that captured my attention: 34 Reasons Why Readers Unsubscribe from Your Blog. A quick look at the list indicates two things: content and form. Good content lands you eyeballs. But form makes content easier to read. My personal blog has gone through transformation. But I eventually decided to stick to its current form and style. It’s milky-white and it’s very minimalist. I took this form from an advice of J. Angelo Racoma who also believes in KISS.

I will also venture into other suggestions: content should be original and interactive. As pointed out, readers hate information overload. This came out as the number one reason why they unsubscribed. Remember, people online are usually compulsive clickers. If they find posts too long, they move on.

INQUIRER.net editor Nonoy Espina comments that this is exactly what news writing is all about.