MSNBC.COM has made its first acquisition in its 11 years of existence, shelling out an undisclosed amount to purchase citizen journalism/participatory news site Newsvine.
Here’s an excerpt from the Computerworld article:
Mike Davidson, CEO and co-founder of Newsvine, noted that the deal will allow more people to contribute to the site and helps “further the cause” of citizen journalism.
“We founded the company with the notion that big and little media can interact in a way which respects established journalism and empowers the individual at the same time,” Davidson said in a statement. “In MSNBC.com, we see a world-class news organization who complements that vision.”
Dan Gillmor, director for the Center for Citizen Media, noted in a blog post that the deal was significant for the world of citizen journalism.
“Now we need to see the experiment taken to a more logical conclusion, because Newsvine and its competitors are getting only part of this right — and a company with deep pockets could take it further,” Gillmor wrote.
Will we see more mainstream media companies making similar acquisitions?
October 9th, 2007 at 5:13 pm
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