MSNBC.COM has made its
first acquisition in its 11 years of existence, shelling out an undisclosed amo
unt to purchase citizen journalism/participatory news site Newsvine.
Here's an excerpt from the Computerworld article:
Mike Davidson, CEO and co-founder of Newsvine, noted that the deal will allow more people to contribute to the site and helps "further the cause" of citizen journalism.
"We founded the company with the notion that big and little media c an interact in a way which respects established journalism and empowers the ind ividual at the same time," Davidson said in a statement. "In MSNBC.com, we see a world-class news organization who complements that vision." Dan Gillmor, director for the Center for Citizen Media, noted in a blog post th at the deal was significant for the world of citizen journalism. "Now we need to see the experiment taken to a more logical conclusion, because Newsvine and its competitors are getting only part of this right -- and a compa ny with deep pockets could take it further," Gillmor wrote.Will we see more mainstream media companies making similar acquisitions?
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