More than 20,000 blogs for the environment

BANGALORE, India--The mass blogging project, dubbed Blog Action Day, has attracted more than 20,000 blogs and close to 15 million readers, organizers reported. Held on October 15, Blog Action Day was the first time bloggers worldwide unite d to blog about a single topic: the environment. "Measuring an initiative like Blog Action Day is difficult. In 2007 we asked bl oggers to register their blogs and a rough count of RSS (really simple syndicat ion) subscribers. It is worth remembering that RSS subscriber numbers are only one half of the readership of a blog. Many and in some cases all of a blog's re adership will simply be visitors to the site. The real reach of Blog Action Day is far greater than the number below," the organizers said on their website. The organizers said 20, 603 blogs participated, and 23, 327 blog posts were fou nd on a Google Blog search. Meanwhile, RSS readers that supported the global b logging initiative reached 14,631,038. Blog Action Day also generated media buzz and support from the United Nations E nvironmental Programme and European Union Commissioner for the Environment Stav ros Dimas who held a special live Internet chat to coincide with Blog Action Da y. In the Philippines, a Google Blog search sea rch of the term "'Blog Action Day AND Philippines" showed more than 50 blog s joining the global action.