By Erwin Oliva
INQUIRER.net

A FILIPINO tech blogger has launched a blog that is dedicated to helping overseas Filipino workers (OFWs) to remotely manage their finances and communicate with their families back home.

“It hopes to bring together information to help OFWs manage their finances. It will contain news and information, such as how they can pay their Meralco (Manila Electric Co.) electric bill remotely,” said founder Edwin “Ka Edong” Soriano, who has been blogging for years.

The idea to start the eOFW blog was born two years ago but only materialized this year after Soriano found a Singaporean partner.

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By Alex Villafania
INQUIRER.net

AYALA-OWNED TriNoma mall in Quezon City recently conducted its first food bloggers tour, inviting Filipino bloggers to savor food choices from over 30 restaurants.

Online Videos by Veoh.com

TriNoma marketing supervisor Mench Dizon told Blog Addicts that they partnered with online service portal Yehey! to assemble the bloggers. Around 100 bloggers participated in the event.

Online Videos by Veoh.com

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HERE’S an interesting New York Times article that takes a look at blogging as a “low-cost, high return marketing tool.”

Excerpt:

But while blogs may be useful to many more small businesses, even blogging experts do not recommend it for the majority.

Guy Kawasaki, a serial entrepreneur, managing partner of Garage Technology Ventures and a prolific blogger, put it this way: “If you’re a clothing manufacturer or a restaurant, blogging is probably not as high on your list as making good food or good clothes.”

Blogging requires a large time commitment and some writing skills, which not every small business has on hand.

But some companies are suited to blogging. The most obvious candidates, said Aliza Sherman Risdahl, author of “The Everything Blogging Book” (Adams Media 2006), are consultants. “They are experts in their fields and are in the business of telling people what to do.”