Blogging as a marketing tool

HERE'S an interesting New York Times article that takes a look at blogging as a "low-cost, high return marketing tool." Excerpt:

But while blogs may be useful to many more small businesses, even b logging experts do not recommend it for the majority. Guy Kawasaki, a serial entrepreneur, managing partner of Garage Technology Vent ures and a prolific blog ger, put it this way: âIf youâre a clothing manufacturer or a restaurant, b logging is probably not as high on your list as making good food or good clothe s.â Blogging requires a large time commitment and some writing skills, which not ev ery small business has on hand. But some companies are suited to blogging. The most obvious candidates, said Al iza Sherman Risdahl, author of âThe Everything Blogging Bookâ (Adams Medi a 2006), are consultants. âThey are experts in their fields and are in the busi ness of telling people what to do.â