HERE’S an interesting New York Times article that takes a look at blogging as a “low-cost, high return marketing tool.”
Excerpt:
But while blogs may be useful to many more small businesses, even blogging experts do not recommend it for the majority.
Guy Kawasaki, a serial entrepreneur, managing partner of Garage Technology Ventures and a prolific blogger, put it this way: “If you’re a clothing manufacturer or a restaurant, blogging is probably not as high on your list as making good food or good clothes.”
Blogging requires a large time commitment and some writing skills, which not every small business has on hand.
But some companies are suited to blogging. The most obvious candidates, said Aliza Sherman Risdahl, author of “The Everything Blogging Book” (Adams Media 2006), are consultants. “They are experts in their fields and are in the business of telling people what to do.”
February 1st, 2008 at 12:19 am
Wow, that’s some great advice, thanks!
January 14th, 2008 at 11:33 pm
Blogging as a marketing tool is a good idea after all, you had the opporutnity of getting some personal and in depth ideas from readers with the same interest.
January 2nd, 2008 at 8:55 am
Yes indeed. This form of communication need not just large amount of commitment and some writing skills, but you also have to learn the art of generating traffic.