Filipino blogs suit up for business

October 29, 2008 7:25 PM | 38 Comments | No TrackBacks

By Anna Valmero INQUIRER.net PARAÃAQUE City, Philippines -- Blogs are also business tools, according to some Filipino bloggers. Apart from being personal diaries, blogs are increasingly becoming sources of i ncome for some bloggers. Janette Toral, blogg er and author of DigitalFilipino.com E-Commerce Workshop E-Book, says some Filipino bloggers have turned their blogs to effective tools for advertis ing. Combining e-commerce and blogging, for instance, allows people to earn some inc ome while doing what they are passionate about: blogging. But before turning a blog into something income-generating, she says it is impo rtant to maintain a consistent following. Content remains king in blogs. âThere was a time I did not update my blog for a month but still tra ffic is consistent, I think it really boils down to good content and good keywo rds for each entry,â blogger Jehzeel Laurente of Jehzlau Concepts adds. The 22-year old blogger from Davao says he earns enough income from blogging to support his stay in Manila. Laurente said he is able to maintain traffic growth in his blog through good co ntent and search engine optimization (SEO) techniques, a means to increase a bl ogs or a websites so-called page ranking in search engines like Google or Yahoo ! SEO involves combining good blog design and content using keywords to increase the chances of blogs of landing on top of, say, a Google search. âBased on the top 100 list, bloggers need to create good content, use of SEO to ols like keywords to help define the blog,â Toral concurs. During a blogger awarding cum eyeball at the Philippine Amusement and Gaming Co rp. in ParaÃ±aque City, Filipino bloggers who were attracting a large traffic o f viewers were a colorful mix of personalities, age, niche topics, location and gender. One of them is Filipino overseas worker and blogger Rheynz who is behind ReynaElena.com. This blogger thi nks her blog appeals to a niche market of OFWs. Based in Philadelphia, she says 80 percent of the blogâs readers are Filipinos based abroad and in the country . Also based on the traffic Filipino travel, food, parenting, photography and gen der blogs, such as baklaako.com, are getting, Filipino readers have varying tas tes. Which only means that during this period of economic crunch, bloggers need not look far to find ways to earn some income and feed people's thirst for informat ion and good content.

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38 Comments

Jehzeel Laurente | October 29, 2008 10:36 PM

wow thanks for the mention and the link :D

Micamyx | October 29, 2008 10:56 PM

Wow congratulations to Jehzeel! Galing talaga nyok! :D

Fitz | October 30, 2008 1:22 AM

In my opinion, Pinoys are one of the best bloggers in the world. Not only becau
se we are good in English, but more importantly because the Philippine Blogosph
ere has managed to become a close-knit society - freely exchanging ideas and te
chniques on how to improve each other's online presence.

reyna elena | October 30, 2008 10:47 AM

hi anna! so that was you! hahaha!

indeed! 80% of my readers are from our dear lupang hinirang and the 20% are ove
rseas. 90% of that are still pinoys working abroad and the the meager 10% are f
oreigners, MBA and college students reading my politics and economy articles.

i honestly don't know what clicked with my readers other than my wicked sense o
f humor which i believe na baka nga meron hahaha!

Jehzeel did a pretty good job in explaining the keywords and he truly deserve t
o be number 1.

I do write current events, in particular those which I believe will affect us o
verseas pinoys. One of which was when I wrote an article about subprime, essent
ially dissecting what transpired with the financial meltdown in Wall Street.

That blog entry would be captured by so many financial forums around the world
and be picked up by Salve and Ellen Tordesillas as well. Like what Jehzeel had
said, that keyword "subprime" will surely land you on reyna elena and i'm glad
i was able to share something of value to a lot of non-financial people includi
ng the MBA people who frequents my blog.

Many many thanks for the mention and my congratulations to all of those in the
Top 100 by Janetter. It's a bit of an honor to be included amongst the best in
the country. Don't worry, titino na ako and i'll try my best to be kinda best a
lso hehehe!

Allan Duncan | October 30, 2008 1:22 PM

give us some tips so we can also support our stay here in Dubai :-)

Joprotus | October 30, 2008 1:46 PM

I definitely agree with Fitz. :)

badzy | October 30, 2008 5:37 PM

good thing about Pinoys bloggers is that they are passionate in writing. they d
ont see blog as a mere tool of advertising or a crap blah blah!!their blog echo
their broad views of anything and everything. God Bless! :)

bloggista | October 30, 2008 5:52 PM

After almost 11 months of blogging now, I never thought I could use my blog to
promote my Consulting Business (ERPBiz.net). Glad to say, I got most of my lead
s through my blog and exposure is not just limited to the Philippines - but vir
tually, you have the world as your potential customers/market.

It was nice 'seeing' you at the event Ms Anna.

Gino | October 30, 2008 7:01 PM

even if I never check out any of the blogs online, it was still a great experie
nce meeting the people there

snow | October 30, 2008 8:10 PM

I have to agree that blogging is a powerful tool in business. Filipino bloggers
in particular are very influential in giving information in blogosphere nowada
ys. :)

Mike | October 31, 2008 4:50 AM

Real estate professionals and other business use our blog to promote their busi
ness.

They are having fun while connecting with new customers worldwide. Check it out
at:

http://www.FilipinoAlumni.com

Animohosting | November 1, 2008 3:03 AM

You're the man Jehzlau!

Eterio | November 2, 2008 2:27 AM

Wow, its nice to know that a weblog can be used as a tool to make money, while
i only used it to get rid of boredom while staying at home in doing nothing, wh
ile blogging sometimes add your time and enhance your facts and knowledge of wh
at is happenning around the world.

Laarni | November 3, 2008 6:23 PM

I have to agree on this. I actually got my first Adsense payment just today!! h
ehehe.

WTG, Filipino bloggers!

Dexter | Tech At Hand Dot Net | November 3, 2008 9:57 PM

Iba ka talaga Jehz :)

Angel Cuala | November 4, 2008 9:50 AM

I was among who attended that event and it was my first time, although I have b
een blogging for a year.

I was not surprised to find my "kababayan" to be friendly and sociable because
it's our nature.

Ms. Janette was generous enough to pursue that project, and it's a good time to
see fellow bloggers that you only met online. It adds more confidence and trus
t.

Yes, blogging can be a good business and a window for other online opportunity.

I believe that one day in the near future that blogging in our country will jus
t be like the cell phone today - very common.

Thanks.

Aice Nice Concepts | November 5, 2008 11:39 AM

wow congrats Jehzeel weeeiii!!! he also taught me how to blog (^_^) and eto nah
awa din naging blog addict (^_^)

Lionheart | November 5, 2008 11:47 AM

Congrats to Jez... Hehe :) Idol ka talaga!

Pweng Bee | November 5, 2008 8:33 PM

At first, blogging is just a hobby but as the world evolves, it becomes a profe
ssion. Blogging is very easy especially for writers. I never imagined to earn a
s much as a regular employee with blogging. A lot of individuals and companies
worldwide are using blogs to promote their business. Some hire bloggers to work
for them. Like me, I was hired to manage someone else's blog. I work less but
earn more. If you have the time, feel free to drop by at my blog. I thought blo
gging isn't so popular here in the Philippines. I hope more people will discove
r this opportunity. Unemployment is a big problem in our country and I think bl
ogging is the solution.

iceman9 | November 5, 2008 9:02 PM

magaling yan c jehzeel laurente, seo expert yan.. cool din... hehehe... cheers

iceman9 | November 5, 2008 9:04 PM

PS: at saka c janett toral, queen of philippine e-commerce, wish ko nga maging
apprentice nya.. hehehe.. cheers lots to learn from her and from the bloggers c
ommunity

Hye Munar | November 5, 2008 9:18 PM

Congrats to all Filipino bloggers who are earning effectively using their blogs
. Congrats to Jehz as well.

c5 | November 7, 2008 9:26 AM

I started with one blog...it wasn't enough due to my continuous testing. I now
have more than a dozen and they have helped me to earn some while at home. :)

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Filipino blogs suit up for business

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