Filipino bloggers are now picking up Filipino songwriter Gary Granada’s recorded complaint against GMA Kapuso Foundation, which he accuses of allegedly using his study without his permission.

A blog called “Ang Kape Ni LaTtex,” says Granada’s recorded complaint has been making the rounds via blogs, Plurk, Twitter and e-mail. The blog says:

In a nutshell, Mr. Granada, a noted Filipino singer-composer, voiced his sentiments against GMA Kapuso Foundation, regarding a jingle that he composed music for. According to Mr. Granada, GMA rejected his study for the jingle, but allegedly used his revisions for the lyrics (which was provided to him by GMA), and based the final tune on the musical structure of his study, all without attribution or pay. It would be best that you listen to the audio cast and hear it in detail and come up with your own opinions regarding the issue.

What makes this audiocast special, however, is the extent of Mr. Granada’s use of New Media — or, “Web two point oh” — to detail his complaint, in a totally unprecedented manner, and against Mainstream Media to boot!

Filipinovoices blog has also picked up on the issue.

Rarely do we ever write about the music industry here at FV, but this specific case will be an exception, only because this is a case of an entire media company denying a wrong that it has done, especially to a very talented composer like Gary Granada.

Songwriter and Composer, Gary Granada, was given lyrics which he was supposed to translate into music. This music would ultimately be used by GMA for a Kapuso foundation media campaign. But, GMA ended up not using Gary Granada, but it seems that they used his musical creation in the end, and basically ditched Gary and gave him nothing at all, not even a claim on the work itself, because as GMA says, Gary’s work was a “collective” work.

Ang Kape ni LatTex notes that Granada’s complaint is “totally unprecedented” because of the use of the Internet to air his sentiments.

What makes this audiocast special, however, is the extent of Mr. Granada’s use of New Media — or, “Web two point oh” — to detail his complaint, in a totally unprecedented manner, and against Mainstream Media to boot!

In the audiocast, he included a clip of his original study, the final product, and a detailed explanation on the musical structure of both, including the musical theory behind his gripes and a re-rendered tune comprising of his accompaniment and the tune used in the final cut of the jingle. To say that Mr. Granada maximized new media to explain his side is an understatement — he clearly understood that this is the best possible way to make people understand the situation in its fullest extent.