THE Amazing Race Asia (TARA) Season 3 is on.

The Asian version of this award winning reality show will start airing on September 10, 2008, and will run Thursday nights at 9 p.m. on AXN channel, Sony Productions Entertainment Asia announced in a launch early this week.

A total of 22 teams registered for the TARA Season 3 promotional event; but only 8 teams were left standing. From the 8 chosen teams, only three were awarded by the Sony Productions Entertainment Asia during the event in the Trinoma mall in Quezon City.

This year’s Philippine team is composed of Tisha Silang and Jeff Rodriguez. They were invited to talk during the launch about how they discovered each other’s strengths and competitiveness while both rekindled the challenges they have had as individuals.

Season 2 Filipino contestants Marc Nelson and Paula Taylor were also at the event to share their experiences.

During the launch of TARA Season 3, a mall-based race was also simulated inside the mall with obstacle courses built within the activity area while some participating merchant stores and boutiques served as pit stops.