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Archive for June, 2007
29.06.07

Bayer tests water for advergaming

- Gaming Scene -

By Alex Villafania, hackenslash Reporter
INQUIRER.net

BAYER Philippines may be the first pharmaceutical company in the Philippines to ever use a Flash-based web game to advertise its product, particularly the men’s health supplement Rogin-E.

The game is largely an “advergame” wherein a brand is represented in an interactive video game, either as in-game advertising or as the main theme of the game itself.

In the case of Bayer’s Rogin-E Man, the player must control a male character along a maze and catch packs of Rogin-E capsules while avoiding enemies. Catching large packs of Rogin-E would strengthen the character and beat enemies by just approaching them. The game is similar to the arcade hit Pac-Man.

[Read the rest of this entry »]

29.06.07

Transformers: As nostalgic as it could get

- Cool Stuff -

28.06.07

Level Up! COO departs; ex-Level Up! exec joins IPVG

- Uncategorized -

27.06.07

Transformers merchandise to be launched

- Cool Stuff -

24.06.07

Is there a Dr. Doom in the house?

- Republic of Comics, hackenslash TV -

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