By Alex Villafania, hackenslash Reporter
INQUIRER.net

BAYER Philippines may be the first pharmaceutical company in the Philippines to ever use a Flash-based web game to advertise its product, particularly the men’s health supplement Rogin-E.

The game is largely an “advergame” wherein a brand is represented in an interactive video game, either as in-game advertising or as the main theme of the game itself.

In the case of Bayer’s Rogin-E Man, the player must control a male character along a maze and catch packs of Rogin-E capsules while avoiding enemies. Catching large packs of Rogin-E would strengthen the character and beat enemies by just approaching them. The game is similar to the arcade hit Pac-Man.

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