By Alex Villafania, hackenslash Reporter
INQUIRER.net
AFTER showing positive growth in 2007, kid’s channel Cartoon Network (CN) revealed its plans for the Philippines in 2008 that will include the introduction of several new shows as well as a relaunch of its localized website.
Turner Entertainment Networks Asia general manager Soumitra Saha described their growth in the Philippines as phenomenal as over 80 percent of children watching cable TV are tuned in to CN, with their target market tuned in for an average of 44 minutes per day.
Saha attributed their success to strong content, which they have continued to localize for the Philippine market.
For this year, the company will be introducing a slew of shows, under a new slogan “Todo na Toons.” New cartoons are “Class of 3000,” “Naruto,” “Ultimate Muscle,” “Skunk Fu,” “Chowder,” “Ben 10,” “Fantastic Four,” and “Transformers,” among others.
Saha said they will be organizing a special series dedicated to the iconic Powerpuff Girls, which will include a new series called “Powerpuff Girls Z.”
Likewise, there will also be timeslots for full-length films such as the Jurassic Park trilogy, “E.T. the Extra Terrestrial,” “Polar Express,” “Curious George,” and “Looney Tunes: Back in Action.”
Saha also emphasized the company’s re-introduction of its local website, which will now be enhanced with Flash and multiplayer games, user-generated content tools, a blog system and video-on-demand service.
Saha said the website logs in approximately 3.4 million pageviews per month, which is expected to grow as they introduce new online services.
“Eventually, the Internet will become the source for their favorite shows for them to watch anytime and anywhere,” Saha said.
