By Alex Villafania
INQUIRER.net
DESPITE having only one branch left of its Extreme Gaming Grounds (EGG) brand, Netopia operator Digital Paradise said it will continue operating EGG at the SM Mall of Asia in Pasay City.
In fact, the company is deploying the Nintendo Wii gaming console. Currently, only one Wii is in their MOA shop but the company is bringing in another unit.
Digital Paradise vice president for Sales and Marketing Tito Chavez said in an interview that the Wii was a good choice to entice people to go to EGG, adding that children have an affinity for the games included in the Nintendo Wii.
“It’s a device that lets players be physically active. This will encourage parents to bring their kids to EGG,” Chavez said.
Some of the videoke rooms in the EGG MOA branch have been removed to give space to the Wii section.
A few Wii-only shops were put up after the Wii was introduced in 2006. Among the shops are RemoteWorld and FRiiSPIRIT, both in Quezon City.
The EGG brand was introduced a few years ago, with at least four branches. Its concept was to create a new gaming arena for serious players of online, PC and console games. It had computers as well as several game consoles such as the Sony PlayStation 2 and Microsoft Xbox.
EGG has no plans yet to introduce the Microsoft Xbox 360 and PlayStation 3.
Chavez said that while the brand did experience a decline in the past years, the last shop remained as it was still generating revenue. “We still have regular customers at EGG.”
