By Alex Villafania
INQUIRER.net

UPDATE: Editor’s note: Corrections made.

ONLINE game publishing firm Level Up! is looking to use mobile platforms for distribution of their content. The plan is part of the company’s content distribution enhancements, which started with a recent facelift of their online portal.

In an interview with hackenslash, Level-Up! New Media editor in chief Kevin “Kiven” Codamon said the old site was an early attempt to incorporate a few Web 2.0 features, notably integration of content from the different game portals and forums of Level Up!

The new site focuses on submission of non-text-related content from users, especially fan art, fan fiction, web comic strips, strategy guides, and tips-and-tricks.

Codamon added that the user-generated content is linked to the company’s player content program, which encourages players to create new material based on the Level Up! games they play.

Codamon said the enhancements in the site follow what he called the “1/3 rule” where old proven content, new content features, and user-generated content share equal amounts of space. Likewise, Codamon said the site will remain accessible to all users.

“We’re continuously improving the site. Our mobile services are in the pipeline and might be implemented before the end of the year. That way, it’ll be easier for our players to access our content,” Codamon said.

So far, the new site already has a mobile component, which is largely a download site for mobile wallpapers and logos. Eventually, they will be incorporating a group texting service called GuildTxt for players within the same guild or clan.

The improved Level Up! site is also enjoying 200,000 daily page views in the main portal, he said.