No political ads in online games–execs
- Advergaming, Gaming Scene, Online -
WITH only less than 15 months left before the 2010 presidential elections, some political candidates are now making headway with subtle campaigns on television and other mediums, including the Internet.
Filipino online gamers, however, can be assured that their virtual worlds will not have political advertisements even as online game publishers are ramping up their in-game advertising business.
“We’re not going to allow political ads because it might be construed negatively by our players who may or may not be interested in politics,” said IPVG CEO Enrique Gonzalez during a gaming forum.
He said IPVG has a policy against political advertisements in online games, which the company publishes through online gaming subsidiary IP e-Games.
“We don’t deny that there is money to be made in political ads but it might draw some players to think that we’re supporting candidates,” Gonzalez said.
