By Alexander Villafania
INQUIRER.net

THE mobile division of game development and publishing giant Electronic Arts (EA) is already looking to hire a person in the Philippines as part of the company’s expansion in the Southeast Asian region.

EA Mobile has offices in China, Japan, Korea, Australia, New Zealand, and Africa while its current Southeast Asian office is in Singapore.

The Philippines will become its second office in the region, the company said.

EA Games Sales and Marketing Director for Asia Pacific James Gray said the company is hoping to get a person that will be working with telecommunications providers in the Philippines and to maximize channel partnerships within the year.

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By Alexander Villafania
INQUIRER.net

MAKATI CITY — Filipino fans of Electronic Arts (EA) NBA game franchise may have to wait until the end of the year or even early 2009 to play NBA Street Online, executives said.

EA Asia executives confirmed that the game is currently in beta testing in South Korea, where EA’s co-developer, Neowiz, is located.

EA Asia Vice President and General Manager Christopher Thompson told reporters that the Philippines will be one of only four Asian countries that will do beta testing of NBA Street Online. The other countries are Korea, Taiwan and China, where basketball has good following.

The game will be published in the Philippines by iPlay, a joint venture between IP e-Games and GMA-New Media Inc.

Thompson said Asia’s online gaming business has been growing steadily creating a viable opportunity for the EA to expand its market reach.
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