By Agence France-Presse

TOKYO–Nintendo Co. said Thursday it will start offering videos through its blockbuster Wii game console, the latest new feature for the Japanese entertainment giant.

Nintendo said it would develop original programming which Wii users could access via the Internet and watch on their television. It is considering videos for both free and fees.

The game giant teamed up with Japan’s leading advertising firm Dentsu Inc. to develop the service, which will begin in Japan next year, with an eye on future expansion into foreign markets.

Japanese rival Sony Corp. has already started using its popular PlayStation series for online movie sales and advertising by placing corporate messages inside games, which often have highly niche audiences.

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