Hinge Inquirer Publications

There's always something to be said for the printed page. It's portable, it's convenient, it consumes no power, and you can use it about anywhere. So even in a world where even phones have internet connections, every one has a laptop or a PDA, and you can virtually find anything online, magazine s still work, and work well. Hinge Inquirer Publications' titles, which range from golf to video games, from gadgets to good food, from business to tech, are all living in the now, with s trong ties to modern digital content, and are more relevant than ever to today' s readers. With passion evident in every page, you'll be seeing more and more o f us, both in print and online. Check out some of our offerings this January 2007: Mobile Philippines - Featuring the latest news an d product reviews in mobile technology plus Ornusa Cadness on the cover. PC Magazine Philippines - Featuring The most amaz ing webites of 2006. Game! Magazine - Attend the the Philippine Online Gaming Summit and Win an Xbox 360 or a Desktop PC. Have a HIP and Happy 2007!

PC Magazine Philippines and Game! Magazine have been ranked the top two most widely read te chnology magazines in the country today, according to the results of the Synova te Media Atlas Greater Manila survey released September 14, 2006. Synovate, a leading global market intelligence company, recently completed the first industry-backed survey that provides comprehensive information on the spe nding patterns and media habits of consumers in Greater Manila. According to the Synovate survey PC Magazine Philippines reaches 157,703 reader s, making it number one in the technology category. Following closely in second place is the three-issue-old Game! Magazine, the Philippinesâ first online gam ing magazine, with 148,873 readers. Both titles are published by Hinge Inquirer Publications (HIP), an Inquirer Group company. The local version of PC Magazine is the recognized bible and reference publicat ion of the computer industry here and abroad. PC Magazine Philippines incorpora tes the latest and most locally relevant material from its foreign counterparts , but also focuses on subject matter made by and for the Filipino PC aficionado , a combination appreciated by its readers, according to the Synovate results. Game!, on the other hand, focuses on the fastest-growing tech lifestyle categor y today â online gaming, particularly on locally available games. Synovate Media Atlas tracks local print media habits, spending patterns, produc t ownership, lifestyle, attitudes and values across the expanding upper income groups of Asia. Synovate Head of Media Research, Steve Garton, said the firm had built on its a lready respected media work across the region in undertaking Media Atlas for th e Philippines' media industry. "With proven methodology that optimizes access to middle and upper class consum ers, Synovate's media research is already used by the world's top media owners to communicate the value of Asia's affluent to advertisers. "Synovate now offers this same robustness to the Philippine media industry by e xtending its experience and methodology to Media Atlas," he said.

We are in the news! INQ7.net has publis hed an article featuring the Hinge-Inquirer Publica tions Blog Network as well as the Tag Mobile Se rvice application to be used to merge print and online content.

Gabot said HIP recently introduced a technology called tag mobile s ervice (TMS), which is a modified type of bar code that will be printed on thei r magazines. This modified barcode allows people armed with phone cameras to sc an these printed codes and link to content found on a mobile website called WAP (wireless access protocol) or the Internet.

For the full article by Erwin Oliva, click on this link. If you wish to know more about Tag Mobile Service, you can read an entry by Jayvee Fernandez at the Mobile Philippines blog on the many uses of TMS.

We are pleased to inform you that the Burn, Baby Burn Concert is scheduled for November 23 2006 a t the SM Mall of Asia:

Be at the Music Hall of the SM Mall of Asia on November 23, 2006, 5 pm for BURN BABY BURN: The BURN Music Magazine Launch Concert. Enjoy an amazing and diverse array of performers that includes reggae acts and rock-tastic band s, soul singers and spoken-word performers, jazz hounds and bossa nova beauties .

You can see the full l ist of bands here. You may get tickets from Ticketworld or bring a copy of any issue of Burn Magaz ine to gain free entry to this music concert of the year!

It's that time of the year once more as we celebrate the third Mobile Pilip inas 2006 at the Alabang Town Center from October 13 to 15 2006. If you love fi ddling around with the latest portable gadgets in the market, then come down to the south for the weekend. Admission is free!

Mobile Pilipinas 2006 proudly presents Wireless Possibiliti es, the country's biggest annual mobile technology expo, presented to you by Mobile Philippines magazine, The Ultimate Guide to Mobile Technology. Get ready as Wireless Possibilities preview amazing ways of ex panding Communication, Productivity, Entertainment, and Creativity. Exciting activities include:

PHOTO EXHIBITS by notable photographers

MP3 PLAYER GALLERY featuring cool indie tracks. With live performan ces by Makatha, Cosmic Love, Top Junk, Grass Pipe, Jeepney Joyride, Quadro & Si lent Sanctuary

SMART WORKSHOPS by notable tech user groups: MaPalad (Philippine Pa lm Users Group), PodCentral (Filipino iPod Community), PhilMUG (Philippine Mac Users Group), PinoyMac (Filipino Macintosh Community), Pinoy Windows Mobile (Mo bile Users' Group), Airfagev (Pinoy Smartphone Users group), and other tech use r communities.

LATEST PHONE DEMOS

MUSIC-VIDEO and SHORT-MOVIE SHOOTING and EDITING on the spot

Wireless Possibilities is a three-day expo from October 13 to 15, 10am onwards at the Town Plaza, Alabang Town Center. ADMISSION IS F REE. Wireless Possibilities is co-presented by LG Mobile. Also brought to you by the following major sponsors: Asus, Blue, Canon, Creative, ECS EliteGroup, Epson, Intel, Microsoft, Optimal, and VillMan. Minor sponsors include Archos, Bose, BP I Express Credit, Digital Walker, Fujitsu, Jabra, MPIO, Motorola, MSI-ECS, Plan tronics, Razer and Sony. Media sponsors include NU 107.5 K-Lite, Jam 88.3 and t he Philippine Daily Inquirer. Food sponsor: Gerry's Grill. Send inquiries to events @ hip dot ph or call (02) 759-2022. Log on to our website for the latest tech developments, ne ws and previews.

UPDATE: We would like to inform everyone that the BURN BABY BURN Concert has been moved due to the bad wea ther. Peace! BURN, the hottest music and lifes tyle magazine to hit the Philippines, is giving you the biggest music party of the year! Be at the Music Hall of the SM Mall of Asia on September 28, 2006, 5pm for BURN BABY BURN: The BURN Music Magazine Launch Concert. Enjoy an amazing and divers e array of performers that includes reggae acts and rock-tastic bands, soul sin gers and spoken-word performers, jazz hounds and bossa nova beauties. Bamboo, Orange and Lemons, Imago, Barbie Almalbis, Pupil, Sitti, Sugarfree, Hem p Republic, Up dharma Down, Radioactive Sago Project, Spy, Johnny Alegre, Itchy worms, Hale, Sino Sikat?, Nina, Kamikazee, 6CycleMind, Chillitees, Moonstar88, and more exciting bands will be performing at the launch. Get in for free just by presenting the latest issue of BURNâthe August-September 2006 issue, with ei ther Gary Valenciano or the Red Hot Chili Peppers on the cover. Also get a chan ce to win loads of awesome prizes, including an Ibanez GRX 40 electric guitar w ith an amplifier, courtesy of Audiophile. So mark your calendars people, and ce lebrate with us! This event is made possible by BURN: T he Music Magazine for Everyone, SM Mall of Asia, Motorola, Colt45, Audiophile, Bratpack, Creative, Pony, Xtreme Magic Sing, Airborne Access, MPIO, and Human. In cooperation with Gerry's Grill, the events official food sponsor! Absolut, M axxium Philippines, Charly Brown, Music One, Tower Records, Hero, Jack TV, UNTv , MTV, Wave 89.1, NU 107, 105.1 Crossover, Jam 88.3, 103.5 KLite, INQ 7, Hinge Inquirer Publications and the Philippine Daily Inquirer.

It just feels right that a magazine publishing company known primarily for its tech titles comes up with its own online portal. Finally. Hinge Inquirer Publications, better known by its acronym HIP ( which also, incidentally, is a word that connotes its basic outlook in life), o fficially starts its portal and online operations with this herculean effort. Short history first, folks. We started as Hinge Media Inc., or HMI, about three-odd years back. We knew nothing about magazine publishing, bu t we didnât let that stop us. First we began publishing something called The Reviewer, which, uh, reviewed things. Books, movies, music, food , gadgets, computers, fashion, consumer products - everything under the sun. We loved our little tech toys, so pretty soon one of The Reviewerâs sections de veloped a life of its own, and eventually became its own title: Mobile Philippines, better known back then by its nickname mPH (we love nicknames here). It dealt with mobile technology, and everything th at term involved: laptops, cellphone, PDAs, MP3 players, accessories, software, etc. In other words, all the cool stuff. After doing Reviewer and mPH, we found we lik ed making magazines. In fact, we loved it. So we added more. We loved computers , so we acquired the local franchise for PC Magazine, the comp uter industryâs 20-year-old bible. We loved golf, so we made a golf magazine ca lled Swing. You notice loving something plays a big part in everything we do. In fact, that âs one of our core philosophies. Get the guys who love this stuff, whoâd do it even if we didnât pay them, to do the mag. (Donât worry, thatâs just a fib; we pay the gang.) Get the guys who know this stuff the best â the experts, the mav ens. You donât believe, google the names of our staff, and see what you get bac k. This way you get the best in the field. Ergo, you make the best mags. Hinge Media later partnered with the countryâs largest major news organization â the Philippine Daily Inquirer, folks who love making newspapers. S o we became Hinge Inquirer Publications, barely three years into our existence. A year later, we have more titles than we barely know what to do with. Aside fr om the existing ones, we changed one or two, and added some more. Swing became Golf Digest Philippines, the local franchise of the biggest and most authoritative golfing publication in the world. Bothere d by the predominance of hard-edged rock, we made an intelligent and entertaini ng music magazine that covers all the other bases as well, local and foreign - from pop to jazz, from classical to metal, from rap to acoustic and beyond: Burn. Understanding that online gaming is the wave of the future, we created Game Mag azine, which is the only local electronic gaming title around. We acquired the most influential foodservice magazine as well â F&B World, and its wonderful supplement Baking Press. Yum. Aside from these mags, we do the in-house and corporate materials of some of th e countryâs top companies, and much more. As of this writing, we are on the eve of launching a couple of new titles as well: SME Insight, a p ractical guide on business for small-to-medium enterprises, and Spark!< /strong>, a fun science learning tool for the kids. Early next year, we have a few more up our sleeves; just you wait. We also pride ourselves in looking forward â weâre on the cutting edge of conte nt creation for new media. At the moment weâre producing podcasts, videocasts a nd lots of downloadable content for your phones and computers. On the whole, weâre doing things the way it should be done, in a cool and smart way. Like this portal, and the blogs and websites it contains, and of course o ur events and activities, and ultimately our magazines, where there is passion in every page. Thatâs how we like it. Thatâs what HIP is about. And thatâs what being hip is.