UPDATE: We would like to inform everyone that the BURN BABY BURN Concert has been moved due to the bad wea
ther. Peace!
BURN, the hottest music and lifes
tyle magazine to hit the Philippines, is giving you the biggest music party of
the year!
Be at the Music Hall of the SM Mall of Asia on September 28, 2006, 5pm for BURN
BABY BURN: The BURN Music Magazine Launch Concert. Enjoy an amazing and divers
e array of performers that includes reggae acts and rock-tastic bands, soul sin
gers and spoken-word performers, jazz hounds and bossa nova beauties.
Bamboo, Orange and Lemons, Imago, Barbie Almalbis, Pupil, Sitti, Sugarfree, Hem
p Republic, Up dharma Down, Radioactive Sago Project, Spy, Johnny Alegre, Itchy
worms, Hale, Sino Sikat?, Nina, Kamikazee, 6CycleMind, Chillitees, Moonstar88,
and more exciting bands will be performing at the launch. Get in for free just
by presenting the latest issue of BURNâthe August-September 2006 issue, with ei
ther Gary Valenciano or the Red Hot Chili Peppers on the cover. Also get a chan
ce to win loads of awesome prizes, including an Ibanez GRX 40 electric guitar w
ith an amplifier, courtesy of Audiophile. So mark your calendars people, and ce
lebrate with us!
This event is made possible by BURN: T
he Music Magazine for Everyone, SM Mall of Asia, Motorola, Colt45, Audiophile,
Bratpack, Creative, Pony, Xtreme Magic Sing, Airborne Access, MPIO, and Human.
In cooperation with Gerry's Grill, the events official food sponsor! Absolut, M
axxium Philippines, Charly Brown, Music One, Tower Records, Hero, Jack TV, UNTv
, MTV, Wave 89.1, NU 107, 105.1 Crossover, Jam 88.3, 103.5 KLite, INQ 7, Hinge
Inquirer Publications and the Philippine Daily Inquirer.
September 2006 Archives
It just feels right that a magazine publishing company known primarily for its
tech titles comes up with its own online portal. Finally.
Hinge Inquirer Publications, better known by its acronym HIP (
which also, incidentally, is a word that connotes its basic outlook in life), o
fficially starts its portal and online operations with this herculean effort.
Short history first, folks. We started as Hinge Media Inc., or
HMI, about three-odd years back. We knew nothing about magazine publishing, bu
t we didnât let that stop us. First we began publishing something called The Reviewer, which, uh, reviewed things. Books, movies, music, food
, gadgets, computers, fashion, consumer products - everything under the sun.
We loved our little tech toys, so pretty soon one of The Reviewerâs sections de
veloped a life of its own, and eventually became its own title: Mobile
Philippines, better known back then by its nickname mPH (we love nicknames here). It dealt with mobile technology, and everything th
at term involved: laptops, cellphone, PDAs, MP3 players, accessories, software,
etc. In other words, all the cool stuff.
After doing Reviewer and mPH, we found we lik
ed making magazines. In fact, we loved it. So we added more. We loved computers
, so we acquired the local franchise for PC Magazine, the comp
uter industryâs 20-year-old bible. We loved golf, so we made a golf magazine ca
lled Swing.
You notice loving something plays a big part in everything we do. In fact, that
âs one of our core philosophies. Get the guys who love this stuff, whoâd do it
even if we didnât pay them, to do the mag. (Donât worry, thatâs just a fib; we
pay the gang.) Get the guys who know this stuff the best â the experts, the mav
ens. You donât believe, google the names of our staff, and see what you get bac
k. This way you get the best in the field. Ergo, you make the best mags. Hinge
Media later partnered with the countryâs largest major news organization â the
Philippine Daily Inquirer, folks who love making newspapers. S
o we became Hinge Inquirer Publications, barely three years into our existence.
A year later, we have more titles than we barely know what to do with. Aside fr
om the existing ones, we changed one or two, and added some more. Swing
became Golf Digest Philippines, the local franchise
of the biggest and most authoritative golfing publication in the world. Bothere
d by the predominance of hard-edged rock, we made an intelligent and entertaini
ng music magazine that covers all the other bases as well, local and foreign -
from pop to jazz, from classical to metal, from rap to acoustic and beyond: Burn.
Understanding that online gaming is the wave of the future, we created Game Mag
azine, which is the only local electronic gaming title around. We acquired the
most influential foodservice magazine as well â F&B World, and
its wonderful supplement Baking Press. Yum.
Aside from these mags, we do the in-house and corporate materials of some of th
e countryâs top companies, and much more. As of this writing, we are on the eve
of launching a couple of new titles as well: SME Insight, a p
ractical guide on business for small-to-medium enterprises, and Spark!<
/strong>, a fun science learning tool for the kids. Early next year, we have a
few more up our sleeves; just you wait.
We also pride ourselves in looking forward â weâre on the cutting edge of conte
nt creation for new media. At the moment weâre producing podcasts, videocasts a
nd lots of downloadable content for your phones and computers.
On the whole, weâre doing things the way it should be done, in a cool and smart
way. Like this portal, and the blogs and websites it contains, and of course o
ur events and activities, and ultimately our magazines, where there is passion
in every page.
Thatâs how we like it.
Thatâs what HIP is about.
And thatâs what being hip is.
We are making our sales kits available for our advertisers. Click on the magazi
ne title to download our current rates.
LIFESTYLE SALES KITS
BURN
F&B World
Golf Digest
TECHNOLOGY SALES KITS
Mobile Philippines
PC Magazine Philippines
GAME!
For magazine dealership, you can reach Hinge-Inquirer Publications at the follo
wing address and contact numbers:
Unit 330 Mile Long Building
Amorsolo Street, Legaspi Village
Makati City, Philippines
759.2022| 813.4396 | 840.0196 | 813.6848
Telefax: 759.2023
Email: subscriptions at hip dot ph
P assionate
R esourceful
I nnovative
D ynamic
E thical
It takes a lot of good and reliable personalities to make all HIP titles a very
strong brand with a good following. It's about talking to our readers in a cle
ar voice and making them feel that we have indeed met their needs and wants. It
's about being proud of what we've got: talent, skills, experience, drive, the
works.Yes, it takes a lot of PRIDE, and we've got tons of that.
Are you interested in charting a career with a talented and dynamic group of yo
ung individuals? Bookmark this page for updates in job openings. You can also s
end your resume and portfolio to info at hip dot ph.
CURRENT OPENINGS as of August 2007
FOR IMMEDIATE HIRING
Interested applicants may email their resumes to hrd_at_hip.ph or bring their r
esumé, two (2) 2x2 photos,
Transcript of Records, and any valid I.D. to our office at Unit 330, Mile Long
Building,
Amorsolo corner Javier Streets, Makati City, from Monday to Friday, 9:00 am to
12:00 pm
Tel. Nos.: 759-2284, 759-2024, 840-0196, 813-6848
Staff Photographer
Qualifications
- 25-34 years old
- Minimum: College degree in Advertising, Mass Communications or Fine Arts
- On-the-job training as photography apprentice a plus
- With at least 3 years experience in commercial photography (preferably magazi
nes)
- With above-average technical expertise, has imagination and has a creative ey
e for form, tone, angles, colors for different layouts
- Good work ethic; confident, patient, accurate, organized and detail-oriented;
enthusiastic or energetic especially during location shoots; must be willing t
o work overtime if the need arises
- Above-average interpersonal skills, as he or she will frequently deal with ed
itorial staff, clients, graphic designers, and advertising people
- Open to improving his or her craft (able to accept constructive criticisms)
- Must know how to use computer software programs and applications (such as Ado
be Photoshop)
Administration Assistant
Qualifications:
- College Graduate preferably with Accounting Background
- At least 1 year experience in a similar job
- With knowledge of basic purchasing principles
- Excellent interpersonal, communication, report writing and filing skills
Web Content Specialist
The Web Content Specialist will be responsible for maintaining content and deve
lopment of assigned websites/blogs. The Web Content Specialist will provide sup
port services that will include the following:
- Develop and implement content, forms and templates, email, newsletters, RSS,
and other interactive content.
- Track and report usage statistics, using metrics to determine opportunities f
or improving and optimizing web services accordingly.
- Assist the Web Manager with other division related concerns
Requirements:
- Male/Female, 21-30 years old
- Candidates must possess knowledge and/or experience with the following: Web c
ontent management using the Wordpress blogging platform, XHTML/DHTML/HTML, Java
script, CSS, PHP, RSS and other interactive media tools.
- Highly motivated, organized, resourceful, creative, thrives under pressure an
d can work with minimal supervision.
- Applicants must be willing to work in Makati City.
In addition, the following skills and experience are highly desirable but not r
equired: Knowledge of and experience with additional web development tools (Pho
toshop, Flash, Fireworks, Dreamweaver, etc.), Web server administration, domain
administration, and search engine optimization (SEO).
Account Executive
The Account Executive will have a primary responsibility of acquiring advertisi
ng placements
for assigned Hinge Inquirer Publication magazines.
ââ Generate new revenue through sales of advertising placements and event spo
nsorships according to set company quotas
- Prospecting
- Conduct of sales presentations
- Development of proposals
- Negotiation/Closing
ââ Account Management
ââ Participation in marketing initiatives/events
Requirements :
ââ Male/Female, 21 to 30 yrs old
ââ Candidate must possess at least a Bachelor's/College Degree in Business St
udies/Advertising/Management, Sales & Marketing, or equivalent
ââ Highly motivated, a team player, with good communication, negotiation and
presentation skills, thrives under pressure and can work with minimal supervisi
on
ââ Applicants must be willing to work in Makati City and do field work
ââ Preferably has at least 1 year experience in Corporate Sales/Advertising/P
ublication
GRAPHIC ARTIST
The Graphic Artist will have the responsibilty of conceptualizing designs for h
is/her respective magazine title/department. He/she will be working closely wit
h the Editorial Staff and Creative Director.
Requirements :
ââ between 19-30 years old
ââ a graduate of a 4-year Communications course (or related degree), from UP,
UST, Ateneo, La Salle or UA&P
ââ equipped with exceptional designing skills
ââ organized, resourceful, and creative
ââ able to work under minimal supervision, and individually or with a group
ââ willing to work overtime
ââ Preferably has at least 1 year experience in Magazine/Collaterals Design
Sales Manager
The Sales Manager will be directly responsible in monitoring and developing sal
es and business
strategies. He/she is also responsible in managing account executives and in me
eting sales team
objectives.
ââ Develop effective advertising and events packages
ââ Present events concepts to key accounts
ââ Maintain good business relations with key accounts
ââ Monitor performance of Account Executives(AEs)
ââ Conduct coaching and facilitate training sessions with AEs
ââ Prospect new local and international business opportunities
ââ Ensure Sales Quota of the team is achieved
Requirements :
ââ Graduate of Marketing, Advertising or any business course
ââ At least 3 years Management/Sales experience
ââ Articulate and possess exceptional presentation skills
ââ Computer literate
ââ Strong leadership and business sense to train and manage a sales team
ââ Creative in formulating sales strategies
ââ Aggressive in achieving sales targets
ââ Pleasing personality
Events Coordinator
The Events Coordinator will ensure the proper and timely execution of
existing events, and coordinate the various elements of our projects so that
they will be successful.
Requirements :
ââ Graduate of Marketing , or any business related course
ââ Computer literate
ââ With good communication and presentation skills
ââ With at least one (1) year experience
ââ Pleasing personality
ââ Can work with minimal supervision and thrives under pressure
ââ Willing to work outside normal hours and to travel
ââ Good Networking skills
ââ Exceptional organizational and logistical skills
You can reach Hinge-Inquirer Publications at the following address and contact
numbers:
Unit 330 Mile Long Building
Amorsolo Street, Legaspi Village
Makati City, Philippines
759.2022| 813.4396 | 840.0196 | 813.6848
Telefax: 759.2023
Email: info at hip dot ph
For queries about your subscription, you may reach the following contact number
s in our circulations department:
Telephone Numbers: 759.2022 | 813.4396 | 840.0196 | 813.6848
Telefax: 759.2023
Email: subscriptions at hip dot ph
Kindly include your complete contact information and
the which magazine that you wish to subscribe to
We are making our sales kits available for our advertisers. Click on the magazi
ne title to download our current rates.
LIFESTYLE SALES KITS
BURN
F&B World
Golf Digest
TECHNOLOGY SALES KITS
Mobile Philippines
PC Magazine Philippines
GAME!
P assionate
R esourceful
I nnovative
D ynamic
E thical
It takes a lot of good and reliable personalities to make all HIP titles a very
strong brand with a good following. It's about talking to our readers in a cle
ar voice and making them feel that we have indeed met their needs and wants. It
's about being proud of what we've got: talent, skills, experience, drive, the
works.Yes, it takes a lot of PRIDE, and we've got tons of that.
Are you interested in charting a career with a talented and dynamic group of yo
ung individuals? Bookmark this page for updates in job openings. You can also s
end your resume and portfolio to info at hip dot ph.
CURRENT OPENINGS as of March 2007
FOR IMMEDIATE HIRING
Interested applicants may email their resumes to hrd_at_hip.ph or bring their r
esumé, two (2) 2x2 photos,
Transcript of Records, and any valid I.D. to our office at Unit 330, Mile Long
Building,
Amorsolo corner Javier Streets, Makati City, from Monday to Friday, 9:00 am to
12:00 pm
Tel. Nos.: 759-2284, 759-2024, 840-0196, 813-6848
Administration Assistant
Qualifications:
- College Graduate preferably with Accounting Background
- At least 1 year experience in a similar job
- With knowledge of basic purchasing principles
- Excellent interpersonal, communication, report writing and filing skills
Web Content Specialist
The Web Content Specialist will be responsible for maintaining content and deve
lopment of assigned websites/blogs. The Web Content Specialist will provide sup
port services that will include the following:
- Develop and implement content, forms and templates, email, newsletters, RSS,
and other interactive content.
- Track and report usage statistics, using metrics to determine opportunities f
or improving and optimizing web services accordingly.
- Assist the Web Manager with other division related concerns
Requirements:
- Male/Female, 21-30 years old
- Candidates must possess knowledge and/or experience with the following: Web c
ontent management using the Wordpress blogging platform, XHTML/DHTML/HTML, Java
script, CSS, PHP, RSS and other interactive media tools.
- Highly motivated, organized, resourceful, creative, thrives under pressure an
d can work with minimal supervision.
- Applicants must be willing to work in Makati City.
In addition, the following skills and experience are highly desirable but not r
equired: Knowledge of and experience with additional web development tools (Pho
toshop, Flash, Fireworks, Dreamweaver, etc.), Web server administration, domain
administration, and search engine optimization (SEO).
Account Executive
The Account Executive will have a primary responsibility of acquiring advertisi
ng placements
for assigned Hinge Inquirer Publication magazines.
ââ Generate new revenue through sales of advertising placements and event spo
nsorships according to set company quotas
- Prospecting
- Conduct of sales presentations
- Development of proposals
- Negotiation/Closing
ââ Account Management
ââ Participation in marketing initiatives/events
Requirements :
ââ Male/Female, 21 to 30 yrs old
ââ Candidate must possess at least a Bachelor's/College Degree in Business St
udies/Advertising/Management, Sales & Marketing, or equivalent
ââ Highly motivated, a team player, with good communication, negotiation and
presentation skills, thrives under pressure and can work with minimal supervisi
on
ââ Applicants must be willing to work in Makati City and do field work
ââ Preferably has at least 1 year experience in Corporate Sales/Advertising/P
ublication
GRAPHIC ARTIST
The Graphic Artist will have the responsibilty of conceptualizing designs for h
is/her respective magazine title/department. He/she will be working closely wit
h the Editorial Staff and Creative Director.
Requirements :
ââ between 19-30 years old
ââ a graduate of a 4-year Communications course (or related degree), from UP,
UST, Ateneo, La Salle or UA&P
ââ equipped with exceptional designing skills
ââ organized, resourceful, and creative
ââ able to work under minimal supervision, and individually or with a group
ââ willing to work overtime
ââ Preferably has at least 1 year experience in Magazine/Collaterals Design
Sales Manager
The Sales Manager will be directly responsible in monitoring and developing sal
es and business
strategies. He/she is also responsible in managing account executives and in me
eting sales team
objectives.
ââ Develop effective advertising and events packages
ââ Present events concepts to key accounts
ââ Maintain good business relations with key accounts
ââ Monitor performance of Account Executives(AEs)
ââ Conduct coaching and facilitate training sessions with AEs
ââ Prospect new local and international business opportunities
ââ Ensure Sales Quota of the team is achieved
Requirements :
ââ Graduate of Marketing, Advertising or any business course
ââ At least 3 years Management/Sales experience
ââ Articulate and possess exceptional presentation skills
ââ Computer literate
ââ Strong leadership and business sense to train and manage a sales team
ââ Creative in formulating sales strategies
ââ Aggressive in achieving sales targets
ââ Pleasing personality
Listed below are the current lineup of events for all titles of Hinge-Inquirer
Publications. For more information, you may contact Ms. Frances Fernandez at 75
9.2022 or email at ffernandez at hip dot ph.
BURN MAGAZINE SESSIONS
May 26 - Capones, Makati
Jun 22 - Saguijo, Makati
Jul 13 - Chakiks, Ortigas
Jul 27 - Mag.net, Highstreet Fort Bonifacio
Aug 10 - Al's Bar, Paranaque
Sep 14 - Mag.net, Highstreet Fort Bonifacio
Sep 29 - Prince of Jaipur, Fort Bonifacio
Oct 12 - Piedra Bar-Bistro, Fort Bonifacio
ASIAN FLAVORS FOR THE GLOBAL PALATE
May 22, 2007, Tuesday, 1:00 - 6:30pm
C3 Events Place, 18 Missouri St., North Greenhills, San Juan, Metro Manila
BURN, BABY, BURN Launch Concert
September 28, 2006 // 5PM
Music Hall, SM Mall of Asia
MOBILE PILIPINAS '06: "Wireless Possibilities"
Oct. 13-14-15, 2006
Town Plaza, Alabang Town Center
INTEL HOW-TO Roadshow
Oct. 27 - Mallberry Suites Business Hotel, Cagayan de Oro City
Nov. 17 - Business Inn, Bacolod City
THE FASTEST GEEK CONTEST
Oct. 16 - Engineering Theater, UP Diliman
Oct. 18 - Computer Troubleshooting Lab, Mapua Institute of Technology
Oct. 20 - STI Munoz Global City
Oct. 23 - CTC 313, Ateneo de Manila University
Oct. 25 - Gokongwei Lobby, DLSU Manila
Oct. 27 - Informatics, Eastwood Libis
Oct. 30 - AMA Proj. 8 QC, Assembly Hall
Noc. 03 - Don Bosco Mandaluyong
Nov. 08 - Albertus Magnum, UST
Nov. 10 - OJ AVR, Adamson University
Nov. 19 - Finals (SM Megamall)
PEGTOUR: The Philippine Electronic Gaming Tour
Nov. 06-10 - Station 168 // BF Para�aque City
Nov. 13-17 - Station 168 // Makati Ave. Makati City
Nov. 20 - 24 - Station 168 // Libis, Quezon City
Nov. 27-30 & Dec. 01 - Station 168 // Tomas Morato, Quezon City
The culminating event for the PEGTOUR is the annual Philippine Online Gaming Co
nvention. Stay posted for more details on the scheduling of this event.
Hinge Inquirer Publications creates the most dynamic and innovative niche title
s in the magazine industry today. From gadgets to sports, music to videogames,
food to PCs, HIP magazines are making their mark with intelligent, authoritativ
e and entertaining reading fare. Any HIP magazine is a worthy addition to your
reading habits.
LIFESTYLE TITLES
BURN

A music lifestyle magazine that
not only covers all musical genres, from rock to jazz, and alternative to elec
tronica, but the lifestyle that goes along with being a music fan. Put together
by music mavens Burn speaks to people of various interests, connected by their
love of music.
F&B World (and Baking Press)

F&B (sh
ort for Food and Beverage) World is a trade-oriented publication that covers al
l aspects of the food service industry. Inserted in each issue of F&B World is
Baking Press, geared more for home-based bakeries and baking enthusiasts.
Golf Digest Philippines
The result of t
he marriage of the worldwide expertise of Golf Digest, the world's premier golf
publication, and Swing, the official Philippine golf magazine is Golf Digest P
hilippines. With a great balance in both its local and international content, t
his is the source for all things golf.
TECHNOLOGY TITLES Mobile Philippines
Mobile Philippines is the only magazine that specializes in person
al electronic devices from phones to music players to laptops. Formerly known a
s MPH magazine, Mobile Philippines offers comprehensive device reviews, how-tos
, tips and primers. It is the most authoritative guide to today�s mobile l
ifestyle and bears a strong focus on how the Filipino consumer uses mobile tech
nology to improve his life.
GAME!
Game! Magazine takes an honest and indepth look at the
latest online games to hit the market. It also boasts of previews, sneak peeks,
gaming advice, peripherals updates and comprehensive guides. It also highlight
s notable craze and trends that gamers support. Whenever you pick up a copy, yo
u are actually experiencing a slice of the best of Filipino online gaming.
HIP CUSTOM PUBLICATIONS
In this day and age when everything from your painkiller to your umbrella has g
one generic, there is a need to specialize. To set yourself apart from the so-c
alled pack.
This need is even more pronounced in the corporate world where marketing strate
gies and executions evolve on a neck-breaking fast pace.



Thankfully, we at HIP offer custom publications - which is, really, just our fa
ncy way of saying that we can do anything with the printed word. Or, more preci
sely, your printed word.

We at HIP produce magazines, brochures, flyers, and other paraphernalia - all i
ndelibly emblazoned with your company's brand. We can even find ways to promote
your latest products or upcoming events through almost boundless print media o
ptions. Really, anything goes. From conceptualization to printing and even thro
ugh the final material's distribution, HIP is there : ready, willing, and able
to make your brand shine like it's supposed to.
a>
a>
We kicked off this one-of-a-kind service for Sony Philippines with the Lifestyl
e by Sony magazine back in 2004, and then more recently with the Sony Summer Pl
easures '06 catalog, and have since had a hand in the custom publications of Ca
non (Canon Images), HP (Designed Together), Epson (Vision), Kamiseta (Kamiseta
Cup 2005), Pond's (My Beauty Secrets Beauty Book by Watsons and Pond's), ActiVe
nture (Styling Xtreme 2006), The Federation of Golf Clubs (Tee-Off newsletters)
, and most recently, Bench (All Access - Bench Fever). We're hoping you'd be ne
xt.

Direct your inquiries to Lurisa Villanueva at lvillanueva at hip.ph or
759-2024 loc. 103 and HIP will be glad to pull out all the stops to get your c
ustom publication out there.
Golf Digest Philippines
TECHNOLOGY TITLES Mobile Philippines
GAME!
HIP CUSTOM PUBLICATIONS
