PC Magazine Philippines and Game! Magazine have been ranked the top two most widely read te
chnology magazines in the country today, according to the results of the Synova
te Media Atlas Greater Manila survey released September 14, 2006.
Synovate, a leading global market intelligence company, recently completed the
first industry-backed survey that provides comprehensive information on the spe
nding patterns and media habits of consumers in Greater Manila.
According to the Synovate survey PC Magazine Philippines reaches 157,703 reader
s, making it number one in the technology category. Following closely in second
place is the three-issue-old Game! Magazine, the Philippinesâ first online gam
ing magazine, with 148,873 readers. Both titles are published by Hinge Inquirer
Publications (HIP), an Inquirer Group company.
The local version of PC Magazine is the recognized bible and reference publicat
ion of the computer industry here and abroad. PC Magazine Philippines incorpora
tes the latest and most locally relevant material from its foreign counterparts
, but also focuses on subject matter made by and for the Filipino PC aficionado
, a combination appreciated by its readers, according to the Synovate results.
Game!, on the other hand, focuses on the fastest-growing tech lifestyle categor
y today â online gaming, particularly on locally available games.
Synovate Media Atlas tracks local print media habits, spending patterns, produc
t ownership, lifestyle, attitudes and values across the expanding upper income
groups of Asia.
Synovate Head of Media Research, Steve Garton, said the firm had built on its a
lready respected media work across the region in undertaking Media Atlas for th
e Philippines' media industry.
"With proven methodology that optimizes access to middle and upper class consum
ers, Synovate's media research is already used by the world's top media owners
to communicate the value of Asia's affluent to advertisers.
"Synovate now offers this same robustness to the Philippine media industry by e
xtending its experience and methodology to Media Atlas," he said.
October 2006 Archives
PC Magazine Philippines and Game! Magazine have been ranked the top two most widely read te
chnology magazines in the country today, according to the results of the Synova
te Media Atlas Greater Manila survey released September 14, 2006.
Synovate, a leading global market intelligence company, recently completed the
first industry-backed survey that provides comprehensive information on the spe
nding patterns and media habits of consumers in Greater Manila.
According to the Synovate survey PC Magazine Philippines reaches 157,703 reader
s, making it number one in the technology category. Following closely in second
place is the three-issue-old Game! Magazine, the Philippinesâ first online gam
ing magazine, with 148,873 readers. Both titles are published by Hinge Inquirer
Publications (HIP), an Inquirer Group company.
The local version of PC Magazine is the recognized bible and reference publicat
ion of the computer industry here and abroad. PC Magazine Philippines incorpora
tes the latest and most locally relevant material from its foreign counterparts
, but also focuses on subject matter made by and for the Filipino PC aficionado
, a combination appreciated by its readers, according to the Synovate results.
Game!, on the other hand, focuses on the fastest-growing tech lifestyle categor
y today â online gaming, particularly on locally available games.
Synovate Media Atlas tracks local print media habits, spending patterns, produc
t ownership, lifestyle, attitudes and values across the expanding upper income
groups of Asia.
Synovate Head of Media Research, Steve Garton, said the firm had built on its a
lready respected media work across the region in undertaking Media Atlas for th
e Philippines' media industry.
"With proven methodology that optimizes access to middle and upper class consum
ers, Synovate's media research is already used by the world's top media owners
to communicate the value of Asia's affluent to advertisers.
"Synovate now offers this same robustness to the Philippine media industry by e
xtending its experience and methodology to Media Atlas," he said.
We are in the news! INQ7.net has publis
hed an article featuring the Hinge-Inquirer Publica
tions Blog Network as well as the Tag Mobile Se
rvice application to be used to merge print and online content.
Gabot said HIP recently introduced a technology called tag mobile s ervice (TMS), which is a modified type of bar code that will be printed on thei r magazines. This modified barcode allows people armed with phone cameras to sc an these printed codes and link to content found on a mobile website called WAP (wireless access protocol) or the Internet.For the full article by Erwin Oliva, click on this link. If you wish to know more about Tag Mobile Service, you can read an entry by Jayvee Fernandez at the Mobile Philippines blog on the many uses of TMS.
We are pleased to inform you that the Burn, Baby Burn Concert is scheduled for November 23 2006 a
t the SM Mall of Asia:
Be at the Music Hall of the SM Mall of Asia on November 23, 2006, 5 pm for BURN BABY BURN: The BURN Music Magazine Launch Concert. Enjoy an amazing and diverse array of performers that includes reggae acts and rock-tastic band s, soul singers and spoken-word performers, jazz hounds and bossa nova beauties .You can see the full l ist of bands here. You may get tickets from Ticketworld or bring a copy of any issue of Burn Magaz ine to gain free entry to this music concert of the year!
It's that time of the year once more as we celebrate the third Mobile Pilip
inas 2006 at the Alabang Town Center from October 13 to 15 2006. If you love fi
ddling around with the latest portable gadgets in the market, then come down to
the south for the weekend. Admission is free!
Mobile Pilipinas 2006 proudly presents Wireless Possibiliti es, the country's biggest annual mobile technology expo, presented to you by Mobile Philippines magazine, The Ultimate Guide to Mobile Technology. Get ready as Wireless Possibilities preview amazing ways of ex panding Communication, Productivity, Entertainment, and Creativity. Exciting activities include:PHOTO EXHIBITS by notable photographers MP3 PLAYER GALLERY featuring cool indie tracks. With live performan ces by Makatha, Cosmic Love, Top Junk, Grass Pipe, Jeepney Joyride, Quadro & Si lent Sanctuary SMART WORKSHOPS by notable tech user groups: MaPalad (Philippine Pa lm Users Group), PodCentral (Filipino iPod Community), PhilMUG (Philippine Mac Users Group), PinoyMac (Filipino Macintosh Community), Pinoy Windows Mobile (Mo bile Users' Group), Airfagev (Pinoy Smartphone Users group), and other tech use r communities. LATEST PHONE DEMOS MUSIC-VIDEO and SHORT-MOVIE SHOOTING and EDITING on the spot Wireless Possibilities is a three-day expo from October 13 to 15, 10am onwards at the Town Plaza, Alabang Town Center. ADMISSION IS F REE. Wireless Possibilities is co-presented by LG Mobile. Also brought to you by the following major sponsors: Asus, Blue, Canon, Creative, ECS EliteGroup, Epson, Intel, Microsoft, Optimal, and VillMan. Minor sponsors include Archos, Bose, BP I Express Credit, Digital Walker, Fujitsu, Jabra, MPIO, Motorola, MSI-ECS, Plan tronics, Razer and Sony. Media sponsors include NU 107.5 K-Lite, Jam 88.3 and t he Philippine Daily Inquirer. Food sponsor: Gerry's Grill. Send inquiries to events @ hip dot ph or call (02) 759-2022. Log on to our website for the latest tech developments, ne ws and previews.
