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    <title>Hinge Inquirer Publications</title>
    <link rel="alternate" type="text/html" href="http://blogs.inquirer.net/hip/" />
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    <id>tag:blogs.inquirer.net,2010-01-08:/hip//36</id>
    <updated>2010-01-08T12:12:55Z</updated>
    
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<entry>
    <title>HIP Online Greetings</title>
    <link rel="alternate" type="text/html" href="http://blogs.inquirer.net/hip/hip-online-greetings/" />
    <id>tag:blogs.inquirer.net,2007:/hip//36.10565</id>

    <published>2007-01-05T08:19:00Z</published>
    <updated>2010-01-08T12:12:55Z</updated>

    <summary>There&apos;s always something to be said for the printed page. It&apos;s portable, it&apos;s convenient, it consumes no power, and you can use it about anywhere. So even in a world where even phones have internet connections, every one has a...</summary>
    <author>
        <name></name>
        
    </author>
    
    
    <content type="html" xml:lang="en-us" xml:base="http://blogs.inquirer.net/hip/">
        <![CDATA[There's always something to be said for the printed page.

It's portable, it's convenient, it consumes no power, and you can use it about 
anywhere. So even in a world where even phones have internet connections, every
one has a laptop or a PDA, and you can virtually find anything online, magazine
s still work, and work well.

Hinge Inquirer Publications' titles, which range from golf to video games, from
 gadgets to good food, from business to tech, are all living in the now, with s
trong ties to modern digital content, and are more relevant than ever to today'
s readers. With passion evident in every page, you'll be seeing more and more o
f us, both in print and online.

<em>Check out some of our offerings this January 2007:</em>

<a href="http://m-ph.com">Mobile Philippines</a> - Featuring the latest news an
d product reviews in mobile technology plus Ornusa Cadness on the cover.
<a href="http://pcmag.ph">PC Magazine Philippines</a> - Featuring The most amaz
ing webites of 2006.
<a href="http://gamemagazine.ph">Game! Magazine</a> - Attend the the Philippine
 Online Gaming Summit and Win an Xbox 360 or a Desktop PC.

Have a HIP and Happy 2007!]]>
        
    </content>
</entry>

<entry>
    <title>PC MAGAZINE, GAME! top magazine readership survey</title>
    <link rel="alternate" type="text/html" href="http://blogs.inquirer.net/hip/pc-magazine-game-top-magazine-readership-survey/" />
    <id>tag:blogs.inquirer.net,2006:/hip//36.10563</id>

    <published>2006-10-27T16:46:48Z</published>
    <updated>2010-01-08T12:12:55Z</updated>

    <summary> PC Magazine Philippines and Game! Magazine have been ranked the top two most widely read te chnology magazines in the country today, according to the results of the Synova te Media Atlas Greater Manila survey released September 14, 2006....</summary>
    <author>
        <name></name>
        
    </author>
    
    
    <content type="html" xml:lang="en-us" xml:base="http://blogs.inquirer.net/hip/">
        <![CDATA[<a class="imagelink" href="http://hip.ph/wp-content/uploads/2006/10/synovate-su
rvey-2006.jpg" title="synovate-survey-2006.jpg"><img id="image47" src="http://h
ip.ph/wp-content/uploads/2006/10/synovate-survey-2006.jpg" alt="synovate-survey
-2006.jpg" /></a>

<a href="http://pcmag.ph">PC Magazine Philippines</a> and <a href="http://gamem
agazine.ph">Game! Magazine</a> have been ranked the top two most widely read te
chnology magazines in the country today, according to the results of the Synova
te Media Atlas Greater Manila survey released September 14, 2006.

Synovate, a leading global market intelligence company, recently completed the 
first industry-backed survey that provides comprehensive information on the spe
nding patterns and media habits of consumers in Greater Manila.

According to the Synovate survey PC Magazine Philippines reaches 157,703 reader
s, making it number one in the technology category. Following closely in second
 place is the three-issue-old Game! Magazine, the Philippinesâ first online gam
ing magazine, with 148,873 readers. Both titles are published by Hinge Inquirer
 Publications (HIP), an Inquirer Group company.

The local version of PC Magazine is the recognized bible and reference publicat
ion of the computer industry here and abroad. PC Magazine Philippines incorpora
tes the latest and most locally relevant material from its foreign counterparts
, but also focuses on subject matter made by and for the Filipino PC aficionado
, a combination appreciated by its readers, according to the Synovate results. 
Game!, on the other hand, focuses on the fastest-growing tech lifestyle categor
y today â online gaming, particularly on locally available games.

Synovate Media Atlas tracks local print media habits, spending patterns, produc
t ownership, lifestyle, attitudes and values across the expanding upper income 
groups of Asia. 

Synovate Head of Media Research, Steve Garton, said the firm had built on its a
lready respected media work across the region in undertaking Media Atlas for th
e Philippines' media industry.

"With proven methodology that optimizes access to middle and upper class consum
ers, Synovate's media research is already used by the world's top media owners 
to communicate the value of Asia's affluent to advertisers.

"Synovate now offers this same robustness to the Philippine media industry by e
xtending its experience and methodology to Media Atlas," he said.]]>
        
    </content>
</entry>

<entry>
    <title>HIP launches blog network and TMS</title>
    <link rel="alternate" type="text/html" href="http://blogs.inquirer.net/hip/hip-launches-blog-network-and-tms/" />
    <id>tag:blogs.inquirer.net,2006:/hip//36.10562</id>

    <published>2006-10-25T14:09:57Z</published>
    <updated>2010-01-08T12:12:55Z</updated>

    <summary>We are in the news! INQ7.net has publis hed an article featuring the Hinge-Inquirer Publica tions Blog Network as well as the Tag Mobile Se rvice application to be used to merge print and online content. Gabot said HIP recently...</summary>
    <author>
        <name></name>
        
    </author>
    
    
    <content type="html" xml:lang="en-us" xml:base="http://blogs.inquirer.net/hip/">
        <![CDATA[We are in the news! <a href="http://inq7.net">INQ7.net</a> has <a href="http://
technology.inq7.net/infotech/infotech/view_article.php?article_id=28072">publis
hed an article</a> featuring the <a href="http://hip.ph">Hinge-Inquirer Publica
tions Blog Network</a> as well as the <a href="http://tms.com.ph">Tag Mobile Se
rvice</a> application to be used to merge print and online content.

<blockquote>Gabot said HIP recently introduced a technology called tag mobile s
ervice (TMS), which is a modified type of bar code that will be printed on thei
r magazines. This modified barcode allows people armed with phone cameras to sc
an these printed codes and link to content found on a mobile website called WAP
 (wireless access protocol) or the Internet.</blockquote>

For the full article by Erwin Oliva, <a href="http://technology.inq7.net/infote
ch/infotech/view_article.php?article_id=28072">click on this link</a>.

If you wish to know more about Tag Mobile Service, you can <a href="http://www.
m-ph.com/apps-games/mobile-this-tag-mobile-service-launced-in-the-philippines/"
>read an entry by Jayvee Fernandez</a> at the <a href="http://m-ph.com">Mobile 
Philippines blog</a> on the many uses of TMS.]]>
        
    </content>
</entry>

<entry>
    <title>BURN, BABY, BURN this November 23 2006!</title>
    <link rel="alternate" type="text/html" href="http://blogs.inquirer.net/hip/burn-baby-burn-this-november-23-2006/" />
    <id>tag:blogs.inquirer.net,2006:/hip//36.10561</id>

    <published>2006-10-24T03:26:07Z</published>
    <updated>2010-01-08T12:12:55Z</updated>

    <summary>We are pleased to inform you that the Burn, Baby Burn Concert is scheduled for November 23 2006 a t the SM Mall of Asia: Be at the Music Hall of the SM Mall of Asia on November 23, 2006,...</summary>
    <author>
        <name></name>
        
    </author>
    
    
    <content type="html" xml:lang="en-us" xml:base="http://blogs.inquirer.net/hip/">
        <![CDATA[We are pleased to inform you that the <a href="http://burn.ph/announcements/bur
n-baby-burn-2/">Burn, Baby Burn Concert</a> is scheduled for November 23 2006 a
t the SM Mall of Asia:

<blockquote>Be at the Music Hall of the SM Mall of Asia on November 23, 2006, 5
pm for BURN BABY BURN: The BURN Music Magazine Launch Concert. Enjoy an amazing
 and diverse array of performers that includes reggae acts and rock-tastic band
s, soul singers and spoken-word performers, jazz hounds and bossa nova beauties
.</blockquote>

You can see the <a href="http://burn.ph/announcements/burn-baby-burn-2/">full l
ist of bands here</a>.

You may get tickets from Ticketworld or bring a copy of any issue of Burn Magaz
ine to gain free entry to this music concert of the year!]]>
        
    </content>
</entry>

<entry>
    <title>Get set for Mobile Pilipinas 2006!</title>
    <link rel="alternate" type="text/html" href="http://blogs.inquirer.net/hip/get-set-for-mobile-pilipinas-2006/" />
    <id>tag:blogs.inquirer.net,2006:/hip//36.10560</id>

    <published>2006-10-08T03:25:21Z</published>
    <updated>2010-01-08T12:12:55Z</updated>

    <summary> It&apos;s that time of the year once more as we celebrate the third Mobile Pilip inas 2006 at the Alabang Town Center from October 13 to 15 2006. If you love fi ddling around with the latest portable gadgets...</summary>
    <author>
        <name></name>
        
    </author>
    
    
    <content type="html" xml:lang="en-us" xml:base="http://blogs.inquirer.net/hip/">
        <![CDATA[<a class="imagelink" href="http://hip.ph/wp-content/uploads/2006/10/mobile-pili
pinas.gif" title="mobile-pilipinas.gif"><img id="image42" src="http://hip.ph/wp
-content/uploads/2006/10/mobile-pilipinas.gif" alt="mobile-pilipinas.gif" width
="500" /></a>

<em>It's that time of the year once more as we celebrate the third Mobile Pilip
inas 2006 at the Alabang Town Center from October 13 to 15 2006. If you love fi
ddling around with the latest portable gadgets in the market, then come down to
 the south for the weekend. Admission is free!</em>

<blockquote>Mobile Pilipinas 2006 proudly presents <strong>Wireless Possibiliti
es</strong>, the country's biggest annual mobile technology expo, presented to 
you by <a href="http://m-ph.com">Mobile Philippines</a> magazine, The Ultimate 
Guide to Mobile Technology.

Get ready as <strong>Wireless Possibilities</strong> preview amazing ways of ex
panding Communication, Productivity, Entertainment, and Creativity.
<!--more-->
Exciting activities include:


        <li>PHOTO EXHIBITS by notable photographers</li>


        <li>MP3 PLAYER GALLERY featuring cool indie tracks. With live performan
ces by Makatha, Cosmic Love, Top Junk, Grass Pipe, Jeepney Joyride, Quadro & Si
lent Sanctuary</li>


        <li>SMART WORKSHOPS by notable tech user groups: MaPalad (Philippine Pa
lm Users Group), PodCentral (Filipino iPod Community), PhilMUG (Philippine Mac 
Users Group), PinoyMac (Filipino Macintosh Community), Pinoy Windows Mobile (Mo
bile Users' Group), Airfagev (Pinoy Smartphone Users group), and other tech use
r communities.</li>

        <li>LATEST PHONE DEMOS</li>

        <li>MUSIC-VIDEO and SHORT-MOVIE SHOOTING and EDITING on the spot</li>


<strong>Wireless Possibilities</strong> is a three-day expo from October 13 to 
15, 10am onwards at the Town Plaza, Alabang Town Center. <strong>ADMISSION IS F
REE</strong>.

Wireless Possibilities is co-presented by LG Mobile. Also brought to you by the
 following major sponsors: Asus, Blue, Canon, Creative, ECS EliteGroup, Epson, 
Intel, Microsoft, Optimal, and VillMan. Minor sponsors include Archos, Bose, BP
I Express Credit, Digital Walker, Fujitsu, Jabra, MPIO, Motorola, MSI-ECS, Plan
tronics, Razer and Sony. Media sponsors include NU 107.5 K-Lite, Jam 88.3 and t
he Philippine Daily Inquirer. Food sponsor: Gerry's Grill.

Send inquiries to events @ hip <em>dot</em> ph or call (02) 759-2022. Log on to
 <a href="http://m-ph.com">our website</a> for the latest tech developments, ne
ws and previews.</blockquote>]]>
        
    </content>
</entry>

<entry>
    <title>BURN BABY BURN: Concert is Good to Go!</title>
    <link rel="alternate" type="text/html" href="http://blogs.inquirer.net/hip/burn-baby-burn-concert-is-good-to-go/" />
    <id>tag:blogs.inquirer.net,2006:/hip//36.10557</id>

    <published>2006-09-28T00:21:41Z</published>
    <updated>2010-01-08T12:12:55Z</updated>

    <summary>UPDATE: We would like to inform everyone that the BURN BABY BURN Concert has been moved due to the bad wea ther. Peace! BURN, the hottest music and lifes tyle magazine to hit the Philippines, is giving you the biggest...</summary>
    <author>
        <name></name>
        
    </author>
    
    
    <content type="html" xml:lang="en-us" xml:base="http://blogs.inquirer.net/hip/">
        <![CDATA[<strong>UPDATE</strong>: We would like to inform everyone that the <a href="htt
p://burn.ph/?p=28">BURN BABY BURN Concert</a> has been moved due to the bad wea
ther. Peace!

<a class="imagelink" href="http://hip.ph/wp-content/uploads/2006/09/burn-baby-p
oster.jpg" title="burn-baby-poster.jpg"><img id="image39" src="http://hip.ph/wp
-content/uploads/2006/09/burn-baby-poster.thumbnail.jpg" alt="BURN BABY BURN!!"
 align="right" hspace="10" width="200"  /></a>BURN, the hottest music and lifes
tyle magazine to hit the Philippines, is giving you the biggest music party of 
the year!

Be at the Music Hall of the SM Mall of Asia on September 28, 2006, 5pm for BURN
 BABY BURN: The BURN Music Magazine Launch Concert. Enjoy an amazing and divers
e array of performers that includes reggae acts and rock-tastic bands, soul sin
gers and spoken-word performers, jazz hounds and bossa nova beauties. 

Bamboo, Orange and Lemons, Imago, Barbie Almalbis, Pupil, Sitti, Sugarfree, Hem
p Republic, Up dharma Down, Radioactive Sago Project, Spy, Johnny Alegre, Itchy
worms, Hale, Sino Sikat?, Nina, Kamikazee, 6CycleMind, Chillitees, Moonstar88, 
and more exciting bands will be performing at the launch. Get in for free just 
by presenting the latest issue of BURNâthe August-September 2006 issue, with ei
ther Gary Valenciano or the Red Hot Chili Peppers on the cover. Also get a chan
ce to win loads of awesome prizes, including an Ibanez GRX 40 electric guitar w
ith an amplifier, courtesy of Audiophile. So mark your calendars people, and ce
lebrate with us! 

This <a href="http://burn.ph/?page_id=51">event is made possible</a> by BURN: T
he Music Magazine for Everyone, SM Mall of Asia, Motorola, Colt45, Audiophile, 
Bratpack, Creative, Pony, Xtreme Magic Sing, Airborne Access, MPIO, and Human.
 
In cooperation with Gerry's Grill, the events official food sponsor! Absolut, M
axxium Philippines, Charly Brown, Music One, Tower Records, Hero, Jack TV, UNTv
, MTV, Wave 89.1, NU 107, 105.1 Crossover, Jam 88.3, 103.5 KLite, INQ 7, Hinge 
Inquirer Publications and the Philippine Daily Inquirer.  
<br clear="all">]]>
        
    </content>
</entry>

<entry>
    <title>It is hip to be HIP</title>
    <link rel="alternate" type="text/html" href="http://blogs.inquirer.net/hip/it-is-hip-to-be-hip/" />
    <id>tag:blogs.inquirer.net,2006:/hip//36.10556</id>

    <published>2006-09-14T16:35:10Z</published>
    <updated>2010-01-08T12:12:55Z</updated>

    <summary>It just feels right that a magazine publishing company known primarily for its tech titles comes up with its own online portal. Finally. Hinge Inquirer Publications, better known by its acronym HIP ( which also, incidentally, is a word that...</summary>
    <author>
        <name></name>
        
    </author>
    
    
    <content type="html" xml:lang="en-us" xml:base="http://blogs.inquirer.net/hip/">
        <![CDATA[It just feels right that a magazine publishing company known primarily for its 
tech titles comes up with its own online portal. Finally.

<strong>Hinge Inquirer Publications</strong>, better known by its acronym HIP (
which also, incidentally, is a word that connotes its basic outlook in life), o
fficially starts its portal and online operations with this herculean effort.

Short history first, folks. We started as <strong>Hinge Media Inc.</strong>, or
 HMI, about three-odd years back. We knew nothing about magazine publishing, bu
t we didnât let that stop us. First we began publishing something called <stron
g>The Reviewer</strong>, which, uh, reviewed things. Books, movies, music, food
, gadgets, computers, fashion, consumer products - everything under the sun.

We loved our little tech toys, so pretty soon one of The Reviewerâs sections de
veloped a life of its own, and eventually became its own title: <strong>Mobile 
Philippines</strong>, better known back then by its nickname <strong>mPH</stron
g> (we love nicknames here). It dealt with mobile technology, and everything th
at term involved: laptops, cellphone, PDAs, MP3 players, accessories, software,
 etc. In other words, all the cool stuff.

After doing <strong>Reviewer</strong> and <strong>mPH</strong>, we found we lik
ed making magazines. In fact, we loved it. So we added more. We loved computers
, so we acquired the local franchise for <strong>PC Magazine</strong>, the comp
uter industryâs 20-year-old bible. We loved golf, so we made a golf magazine ca
lled <strong>Swing</strong>.

You notice loving something plays a big part in everything we do. In fact, that
âs one of our core philosophies. Get the guys who love this stuff, whoâd do it 
even if we didnât pay them, to do the mag. (Donât worry, thatâs just a fib; we 
pay the gang.) Get the guys who know this stuff the best â the experts, the mav
ens. You donât believe, google the names of our staff, and see what you get bac
k. This way you get the best in the field. Ergo, you make the best mags. Hinge 
Media later partnered with the countryâs largest major news organization â the 
<strong>Philippine Daily Inquirer</strong>, folks who love making newspapers. S
o we became Hinge Inquirer Publications, barely three years into our existence.

A year later, we have more titles than we barely know what to do with. Aside fr
om the existing ones, we changed one or two, and added some more. <strong>Swing
</strong> became <strong>Golf Digest Philippines</strong>, the local franchise 
of the biggest and most authoritative golfing publication in the world. Bothere
d by the predominance of hard-edged rock, we made an intelligent and entertaini
ng music magazine that covers all the other bases as well, local and foreign - 
from pop to jazz, from classical to metal, from rap to acoustic and beyond:<str
ong> Burn</strong>.

Understanding that online gaming is the wave of the future, we created Game Mag
azine, which is the only local electronic gaming title around. We acquired the 
most influential foodservice magazine as well â <strong>F&B World</strong>, and
 its wonderful supplement <strong>Baking Press</strong>. Yum.

Aside from these mags, we do the in-house and corporate materials of some of th
e countryâs top companies, and much more. As of this writing, we are on the eve
 of launching a couple of new titles as well: <strong>SME Insight</strong>, a p
ractical guide on business for small-to-medium enterprises, and <strong>Spark!<
/strong>, a fun science learning tool for the kids. Early next year, we have a 
few more up our sleeves; just you wait.

We also pride ourselves in looking forward â weâre on the cutting edge of conte
nt creation for new media. At the moment weâre producing podcasts, videocasts a
nd lots of downloadable content for your phones and computers.

On the whole, weâre doing things the way it should be done, in a cool and smart
 way. Like this portal, and the blogs and websites it contains, and of course o
ur events and activities, and ultimately our magazines, where there is passion 
in every page.

Thatâs how we like it.

Thatâs what HIP is about.

And thatâs what being hip is.]]>
        
    </content>
</entry>

<entry>
    <title>For Advertisers</title>
    <link rel="alternate" type="text/html" href="http://blogs.inquirer.net/hip/for-advertisers/" />
    <id>tag:blogs.inquirer.net,2006:/hip//36.10531</id>

    <published>2006-09-14T14:16:34Z</published>
    <updated>2010-01-08T12:12:54Z</updated>

    <summary>We are making our sales kits available for our advertisers. Click on the magazi ne title to download our current rates. LIFESTYLE SALES KITS BURN F&amp;B World Golf Digest TECHNOLOGY SALES KITS Mobile Philippines PC Magazine Philippines GAME!...</summary>
    <author>
        <name></name>
        
    </author>
    
    
    <content type="html" xml:lang="en-us" xml:base="http://blogs.inquirer.net/hip/">
        <![CDATA[We are making our sales kits available for our advertisers. Click on the magazi
ne title to download our current rates.

<strong>LIFESTYLE SALES KITS</strong>

<a href="http://hip.ph/wp-content/saleskits/BURN_new.pdf">BURN</a>

<a href="http://hip.ph/wp-content/saleskits/F_B_new.pdf">F&B World</a>

<a href="http://hip.ph/wp-content/saleskits/GD_Sales_Kit.pdf">Golf Digest</a>

<strong>TECHNOLOGY SALES KITS</strong>

<a href="http://hip.ph/wp-content/saleskits/MPH new.pdf">Mobile Philippines</a>

<a href="http://hip.ph/wp-content/saleskits/PC new.pdf">PC Magazine Philippines
</a>

<a href="http://hip.ph/wp-content/saleskits/Game! new.pdf">GAME!</a>]]>
        
    </content>
</entry>

<entry>
    <title>Magazine Dealership</title>
    <link rel="alternate" type="text/html" href="http://blogs.inquirer.net/hip/magazine-dealership/" />
    <id>tag:blogs.inquirer.net,2006:/hip//36.10530</id>

    <published>2006-09-14T14:16:16Z</published>
    <updated>2010-01-08T12:12:54Z</updated>

    <summary>For magazine dealership, you can reach Hinge-Inquirer Publications at the follo wing address and contact numbers: Unit 330 Mile Long Building Amorsolo Street, Legaspi Village Makati City, Philippines 759.2022| 813.4396 | 840.0196 | 813.6848 Telefax: 759.2023 Email: subscriptions at hip...</summary>
    <author>
        <name></name>
        
    </author>
    
    
    <content type="html" xml:lang="en-us" xml:base="http://blogs.inquirer.net/hip/">
        <![CDATA[For magazine dealership, you can reach Hinge-Inquirer Publications at the follo
wing address and contact numbers:

Unit 330 Mile Long Building
Amorsolo Street, Legaspi Village
Makati City, Philippines
759.2022| 813.4396 | 840.0196 | 813.6848
Telefax: 759.2023
Email: <em>subscriptions at hip dot ph</em>]]>
        
    </content>
</entry>

<entry>
    <title>Custom Publications</title>
    <link rel="alternate" type="text/html" href="http://blogs.inquirer.net/hip/custom-publications/" />
    <id>tag:blogs.inquirer.net,2006:/hip//36.10529</id>

    <published>2006-09-14T14:16:05Z</published>
    <updated>2010-01-08T12:12:54Z</updated>

    <summary> In this day and age when everything from your painkiller to your umbrella has g one generic, there is a need to specialize. To set yourself apart from the so-c alled pack. This need is even more pronounced in...</summary>
    <author>
        <name></name>
        
    </author>
    
    
    <content type="html" xml:lang="en-us" xml:base="http://blogs.inquirer.net/hip/">
        <![CDATA[<a class="imagelink" href="http://hip.ph/wp-content/uploads/2006/09/canonimages
1.jpg" title="canonimages1.jpg"><img id="image24" src="http://hip.ph/wp-content
/uploads/2006/09/canonimages1.thumbnail.jpg" alt="canonimages1.jpg" hspace="10"
/></a><a class="imagelink" href="http://hip.ph/wp-content/uploads/2006/09/hpdes
ignedtogether1.jpg" title="hpdesignedtogether1.jpg"><img id="image25" src="http
://hip.ph/wp-content/uploads/2006/09/hpdesignedtogether1.thumbnail.jpg" alt="hp
designedtogether1.jpg" hspace="10"/></a>

In this day and age when everything from your painkiller to your umbrella has g
one generic, there is a need to specialize. To set yourself apart from the so-c
alled pack. 

This need is even more pronounced in the corporate world where marketing strate
gies and executions evolve on a neck-breaking fast pace. 

<a class="imagelink" href="http://hip.ph/wp-content/uploads/2006/09/vision1-cov
er.jpg" title="vision1-cover.jpg"><img id="image35" src="http://hip.ph/wp-conte
nt/uploads/2006/09/vision1-cover.thumbnail.jpg" alt="vision1-cover.jpg" hspace=
"10" /></a><a class="imagelink" href="http://hip.ph/wp-content/uploads/2006/09/
vision2-cover.jpg" title="vision2-cover.jpg"><img id="image36" src="http://hip.
ph/wp-content/uploads/2006/09/vision2-cover.thumbnail.jpg" alt="vision2-cover.j
pg" hspace="10"/></a><a class="imagelink" href="http://hip.ph/wp-content/upload
s/2006/09/lifestylebysony3.jpg" title="lifestylebysony3.jpg"><img id="image29" 
src="http://hip.ph/wp-content/uploads/2006/09/lifestylebysony3.thumbnail.jpg" a
lt="lifestylebysony3.jpg" hspace="10"/></a><a class="imagelink" href="http://hi
p.ph/wp-content/uploads/2006/09/lifestylebysony2.jpg" title="lifestylebysony2.j
pg"><img id="image28" src="http://hip.ph/wp-content/uploads/2006/09/lifestyleby
sony2.thumbnail.jpg" alt="lifestylebysony2.jpg" hspace="10" /></a>

Thankfully, we at HIP offer custom publications Ã¯Â¿Â½ which is, really, just o
ur fancy way of saying that we can do anything with the printed word. Or, more 
precisely, <strong>your</strong> printed word.

<a class="imagelink" href="http://hip.ph/wp-content/uploads/2006/09/benchfront-
cover1.jpg" title="benchfront-cover1.jpg"><img id="image22" src="http://hip.ph/
wp-content/uploads/2006/09/benchfront-cover1.thumbnail.jpg" alt="benchfront-cov
er1.jpg" hspace="10" /></a><a class="imagelink" href="http://hip.ph/wp-content/
uploads/2006/09/benchfront-cover2.jpg" title="benchfront-cover2.jpg"><img id="i
mage23" src="http://hip.ph/wp-content/uploads/2006/09/benchfront-cover2.thumbna
il.jpg" alt="benchfront-cover2.jpg" hspace="10"/></a>

We at HIP produce magazines, brochures, flyers, and other paraphernalia Ã¯Â¿Â½ 
all indelibly emblazoned with your companyÃ¯Â¿Â½s brand. We can even find ways 
to promote your latest products or upcoming events through almost boundless pri
nt media options. Really, anything goes. From conceptualization to printing and
 even through the final materialÃ¯Â¿Â½s distribution, HIP is there Ã¯Â¿Â½ ready
, willing, and able to make your brand shine like itÃ¯Â¿Â½s supposed to.

<a class="imagelink" href="http://hip.ph/wp-content/uploads/2006/09/kamisetacup
.jpg" title="kamisetacup.jpg"><img id="image26" src="http://hip.ph/wp-content/u
ploads/2006/09/kamisetacup.thumbnail.jpg" alt="kamisetacup.jpg" hspace="10"/></
a><a class="imagelink" href="http://hip.ph/wp-content/uploads/2006/09/stylingx-
cover.jpg" title="stylingx-cover.jpg"><img id="image32" src="http://hip.ph/wp-c
ontent/uploads/2006/09/stylingx-cover.thumbnail.jpg" alt="stylingx-cover.jpg" h
space="10"/></a><a class="imagelink" href="http://hip.ph/wp-content/uploads/200
6/09/teeoff1.jpg" title="teeoff1.jpg"><img id="image33" src="http://hip.ph/wp-c
ontent/uploads/2006/09/teeoff1.thumbnail.jpg" alt="teeoff1.jpg" hspace="10"/></
a><a class="imagelink" href="http://hip.ph/wp-content/uploads/2006/09/tee-off-2
cover.jpg" title="tee-off-2cover.jpg"><img id="image34" src="http://hip.ph/wp-c
ontent/uploads/2006/09/tee-off-2cover.thumbnail.jpg" alt="tee-off-2cover.jpg" h
space="10"/></a>

We kicked off this one-of-a-kind service for Sony Philippines with the Lifestyl
e by Sony magazine back in 2004, and then more recently with the Sony Summer Pl
easures '06 catalog, and have since had a hand in the custom publications of Ca
non (Canon Images), HP (Designed Together), Epson (Vision), Kamiseta (Kamiseta 
Cup 2005), PondÃ¯Â¿Â½s (My Beauty Secrets Beauty Book by Watsons and Pond's), A
ctiVenture (Styling Xtreme 2006), The Federation of Golf Clubs (Tee-Off newslet
ters), and most recently, Bench (All Access Ã¯Â¿Â½ Bench Fever). WeÃ¯Â¿Â½re hop
ing youÃ¯Â¿Â½d be next.

<a class="imagelink" href="http://hip.ph/wp-content/uploads/2006/09/pondsbeauty
book.jpg" title="pondsbeautybook.jpg"><img id="image37" src="http://hip.ph/wp-c
ontent/uploads/2006/09/pondsbeautybook.thumbnail.jpg" alt="pondsbeautybook.jpg"
 hspace="10"/><a class="imagelink" href="http://hip.ph/wp-content/uploads/2006/
09/sonysummerpleasures06.jpg" title="sonysummerpleasures06.jpg"><img id="image3
1" src="http://hip.ph/wp-content/uploads/2006/09/sonysummerpleasures06.thumbnai
l.jpg" alt="sonysummerpleasures06.jpg" hspace="10" /></a>

Direct your inquiries to <strong>Ms. Lurisa Villanueva</strong> at <em>lvillanu
eva at hip.ph</em> or 759-2024 loc. 103 and HIP will be glad to pull out all th
e stops to get your custom publication out there.]]>
        
    </content>
</entry>

<entry>
    <title>Jobs at HIP</title>
    <link rel="alternate" type="text/html" href="http://blogs.inquirer.net/hip/jobs-at-hip/" />
    <id>tag:blogs.inquirer.net,2006:/hip//36.10528</id>

    <published>2006-09-14T14:15:53Z</published>
    <updated>2010-01-08T12:12:54Z</updated>

    <summary>P assionate R esourceful I nnovative D ynamic E thical It takes a lot of good and reliable personalities to make all HIP titles a very strong brand with a good following. It&apos;s about talking to our readers in a...</summary>
    <author>
        <name></name>
        
    </author>
    
    
    <content type="html" xml:lang="en-us" xml:base="http://blogs.inquirer.net/hip/">
        <![CDATA[<strong>P</strong> assionate
<strong>R </strong>esourceful
<strong>I </strong> nnovative 
<strong>D</strong> ynamic
<strong>E </strong>thical

It takes a lot of good and reliable personalities to make all HIP titles a very
 strong brand with a good following. It's about talking to our readers in a cle
ar voice and making them feel that we have indeed met their needs and wants. It
's about being proud of what we've got: talent, skills, experience, drive, the 
works.Yes, it takes a lot of PRIDE, and we've got tons of that. 

Are you interested in charting a career with a talented and dynamic group of yo
ung individuals? Bookmark this page for updates in job openings. You can also s
end your resume and portfolio to <em>info at hip dot ph</em>.

<strong>CURRENT OPENINGS as of August 2007</strong>
<strong>FOR IMMEDIATE HIRING</strong>
Interested applicants may email their resumes to hrd_at_hip.ph or bring their r
esumÃÂ©, two (2) 2x2 photos,
Transcript of Records, and any valid I.D. to our office at Unit 330, Mile Long 
Building,
Amorsolo corner Javier Streets, Makati City, from Monday to Friday, 9:00 am to 
12:00 pm 
Tel. Nos.: 759-2284, 759-2024, 840-0196, 813-6848

<strong>Staff Photographer</strong>
<em>Qualifications</em>
- 25-34 years old
- Minimum: College degree in Advertising, Mass Communications or Fine Arts
- On-the-job training as photography apprentice a plus
- With at least 3 years experience in commercial photography (preferably magazi
nes)
- With above-average technical expertise, has imagination and has a creative ey
e for form, tone, angles, colors for different layouts
- Good work ethic; confident, patient, accurate, organized and detail-oriented;
 enthusiastic or energetic especially during location shoots; must be willing t
o work overtime if the need arises
- Above-average interpersonal skills, as he or she will frequently deal with ed
itorial staff, clients, graphic designers, and advertising people
- Open to improving his or her craft (able to accept constructive criticisms)
- Must know how to use computer software programs and applications (such as Ado
be Photoshop) 

<b>Administration Assistant</b>
<em>Qualifications</em>:
- College Graduate preferably with Accounting Background
- At least 1 year experience in a similar job
- With knowledge of basic purchasing principles
- Excellent interpersonal, communication, report writing and filing skills

<b>Web Content Specialist</b>
The Web Content Specialist will be responsible for maintaining content and deve
lopment of assigned websites/blogs. The Web Content Specialist will provide sup
port services that will include the following:
- Develop and implement content, forms and templates, email, newsletters, RSS, 
and other interactive content.
- Track and report usage statistics, using metrics to determine opportunities f
or improving and optimizing web services accordingly.
- Assist the Web Manager with other division related concerns

<em>Requirements:</em>
- Male/Female, 21-30 years old
- Candidates must possess knowledge and/or experience with the following: Web c
ontent management using the Wordpress blogging platform, XHTML/DHTML/HTML, Java
script, CSS,  PHP, RSS and other interactive media tools.
- Highly motivated, organized, resourceful, creative, thrives under pressure an
d can work with minimal supervision.
- Applicants must be willing to work in Makati City.

In addition, the following skills and experience are highly desirable but not r
equired: Knowledge of and experience with additional web development tools (Pho
toshop, Flash, Fireworks, Dreamweaver, etc.), Web server administration, domain
 administration, and search engine optimization (SEO).

<strong>Account Executive</strong>
The Account Executive will have a primary responsibility of acquiring advertisi
ng placements
for assigned Hinge Inquirer Publication magazines.
Ã¢âÂ Generate new revenue through sales of advertising placements and event spo
nsorships according to set company quotas 
- Prospecting
- Conduct of sales presentations
- Development of proposals
- Negotiation/Closing
Ã¢âÂ Account Management
Ã¢âÂ Participation in marketing initiatives/events
<em>Requirements</em> :
Ã¢âÂ Male/Female, 21 to 30 yrs old
Ã¢âÂ Candidate must possess at least a Bachelor's/College Degree in Business St
udies/Advertising/Management, Sales & Marketing, or equivalent
Ã¢âÂ Highly motivated, a team player, with good communication, negotiation and 
presentation skills, thrives under pressure and can work with minimal supervisi
on
Ã¢âÂ Applicants must be willing to work in Makati City and do field work
Ã¢âÂ Preferably has at least 1 year experience in Corporate Sales/Advertising/P
ublication

<strong>GRAPHIC ARTIST</strong>
The Graphic Artist will have the responsibilty of conceptualizing designs for h
is/her respective magazine title/department. He/she will be working closely wit
h the Editorial Staff and Creative Director.
Requirements :
Ã¢âÂ between 19-30 years old
Ã¢âÂ a graduate of a 4-year Communications course (or related degree), from UP,
 UST, Ateneo, La Salle or UA&P
Ã¢âÂ equipped with exceptional designing skills
Ã¢âÂ organized, resourceful, and creative
Ã¢âÂ able to work under minimal supervision, and individually or with a group
Ã¢âÂ willing to work overtime
Ã¢âÂ Preferably has at least 1 year experience in Magazine/Collaterals Design

<strong>Sales Manager</strong>
The Sales Manager will be directly responsible in monitoring and developing sal
es and business
strategies. He/she is also responsible in managing account executives and in me
eting sales team
objectives.
Ã¢âÂ Develop effective advertising and events packages
Ã¢âÂ Present events concepts to key accounts
Ã¢âÂ Maintain good business relations with key accounts
Ã¢âÂ Monitor performance of Account Executives(AEs)
Ã¢âÂ Conduct coaching and facilitate training sessions with AEs
Ã¢âÂ Prospect new local and international business opportunities
Ã¢âÂ Ensure Sales Quota of the team is achieved
<em>Requirements</em> :
Ã¢âÂ Graduate of Marketing, Advertising or any business course
Ã¢âÂ At least 3 years Management/Sales experience
Ã¢âÂ Articulate and possess exceptional presentation skills
Ã¢âÂ Computer literate
Ã¢âÂ Strong leadership and business sense to train and manage a sales team
Ã¢âÂ Creative in formulating sales strategies
Ã¢âÂ Aggressive in achieving sales targets
Ã¢âÂ Pleasing personality

<strong>Events Coordinator</strong>
The Events Coordinator will ensure the proper and timely execution of
existing events, and coordinate the various elements of our projects so that
they will be successful.
<em>Requirements</em> :
Ã¢âÂ Graduate of Marketing , or any business related course
Ã¢âÂ Computer literate
Ã¢âÂ With good communication and presentation skills
Ã¢âÂ With at least one (1) year experience
Ã¢âÂ Pleasing personality
Ã¢âÂ Can work with minimal supervision and thrives under pressure
Ã¢âÂ Willing to work outside normal hours and to travel
Ã¢âÂ Good Networking skills
Ã¢âÂ Exceptional organizational and logistical skills]]>
        
    </content>
</entry>

<entry>
    <title>Contact Us</title>
    <link rel="alternate" type="text/html" href="http://blogs.inquirer.net/hip/contact-us/" />
    <id>tag:blogs.inquirer.net,2006:/hip//36.10527</id>

    <published>2006-09-14T14:15:41Z</published>
    <updated>2010-01-08T12:12:54Z</updated>

    <summary>You can reach Hinge-Inquirer Publications at the following address and contact numbers: Unit 330 Mile Long Building Amorsolo Street, Legaspi Village Makati City, Philippines 759.2022| 813.4396 | 840.0196 | 813.6848 Telefax: 759.2023 Email: info at hip dot ph...</summary>
    <author>
        <name></name>
        
    </author>
    
    
    <content type="html" xml:lang="en-us" xml:base="http://blogs.inquirer.net/hip/">
        <![CDATA[You can reach Hinge-Inquirer Publications at the following address and contact 
numbers:

Unit 330 Mile Long Building
Amorsolo Street, Legaspi Village
Makati City, Philippines
759.2022| 813.4396 | 840.0196 | 813.6848
Telefax: 759.2023
Email:<em> info at hip dot ph</em>

<!--contact form-->]]>
        
    </content>
</entry>

<entry>
    <title>Subscribe</title>
    <link rel="alternate" type="text/html" href="http://blogs.inquirer.net/hip/subscribe/" />
    <id>tag:blogs.inquirer.net,2006:/hip//36.10526</id>

    <published>2006-09-14T14:14:48Z</published>
    <updated>2010-01-08T12:12:54Z</updated>

    <summary>For queries about your subscription, you may reach the following contact number s in our circulations department: Telephone Numbers: 759.2022 | 813.4396 | 840.0196 | 813.6848 Telefax: 759.2023 Email: subscriptions at hip dot ph Kindly include your complete contact information...</summary>
    <author>
        <name></name>
        
    </author>
    
    
    <content type="html" xml:lang="en-us" xml:base="http://blogs.inquirer.net/hip/">
        <![CDATA[For queries about your subscription, you may reach the following contact number
s in our circulations department:

Telephone Numbers: 759.2022 | 813.4396 | 840.0196 | 813.6848
Telefax: 759.2023
Email: <em>subscriptions at hip dot ph</em>
<strong>Kindly include your complete contact information and 
the which magazine that you wish to subscribe to</strong>

<!--contact form-->]]>
        
    </content>
</entry>

<entry>
    <title>Advertise</title>
    <link rel="alternate" type="text/html" href="http://blogs.inquirer.net/hip/advertise/" />
    <id>tag:blogs.inquirer.net,2006:/hip//36.10525</id>

    <published>2006-09-14T14:06:15Z</published>
    <updated>2010-01-08T12:12:54Z</updated>

    <summary>We are making our sales kits available for our advertisers. Click on the magazi ne title to download our current rates. LIFESTYLE SALES KITS BURN F&amp;B World Golf Digest TECHNOLOGY SALES KITS Mobile Philippines PC Magazine Philippines GAME!...</summary>
    <author>
        <name></name>
        
    </author>
    
    
    <content type="html" xml:lang="en-us" xml:base="http://blogs.inquirer.net/hip/">
        <![CDATA[We are making our sales kits available for our advertisers. Click on the magazi
ne title to download our current rates.

<strong>LIFESTYLE SALES KITS</strong>

<a href="http://hip.ph/wp-content/saleskits/BURN_new.pdf">BURN</a>

<a href="http://hip.ph/wp-content/saleskits/F_B_new.pdf">F&B World</a>

<a href="http://hip.ph/wp-content/saleskits/GD_Sales_Kit.pdf">Golf Digest</a>

<strong>TECHNOLOGY SALES KITS</strong>

<a href="http://hip.ph/wp-content/saleskits/MPH new.pdf">Mobile Philippines</a>

<a href="http://hip.ph/wp-content/saleskits/PC new.pdf">PC Magazine Philippines
</a>

<a href="http://hip.ph/wp-content/saleskits/Game! new.pdf">GAME!</a>]]>
        
    </content>
</entry>

<entry>
    <title>Blog</title>
    <link rel="alternate" type="text/html" href="http://blogs.inquirer.net/hip/blog/" />
    <id>tag:blogs.inquirer.net,2006:/hip//36.10524</id>

    <published>2006-09-14T14:04:22Z</published>
    <updated>2010-01-08T12:12:54Z</updated>

    <summary></summary>
    <author>
        <name></name>
        
    </author>
    
    
    <content type="html" xml:lang="en-us" xml:base="http://blogs.inquirer.net/hip/">
        
        
    </content>
</entry>

</feed>
