PC MAGAZINE, GAME! top magazine readership survey

PC Magazine Philippines and Game! Magazine have been ranked the top two most widely read te chnology magazines in the country today, according to the results of the Synova te Media Atlas Greater Manila survey released September 14, 2006. Synovate, a leading global market intelligence company, recently completed the first industry-backed survey that provides comprehensive information on the spe nding patterns and media habits of consumers in Greater Manila. According to the Synovate survey PC Magazine Philippines reaches 157,703 reader s, making it number one in the technology category. Following closely in second place is the three-issue-old Game! Magazine, the Philippinesâ first online gam ing magazine, with 148,873 readers. Both titles are published by Hinge Inquirer Publications (HIP), an Inquirer Group company. The local version of PC Magazine is the recognized bible and reference publicat ion of the computer industry here and abroad. PC Magazine Philippines incorpora tes the latest and most locally relevant material from its foreign counterparts , but also focuses on subject matter made by and for the Filipino PC aficionado , a combination appreciated by its readers, according to the Synovate results. Game!, on the other hand, focuses on the fastest-growing tech lifestyle categor y today â online gaming, particularly on locally available games. Synovate Media Atlas tracks local print media habits, spending patterns, produc t ownership, lifestyle, attitudes and values across the expanding upper income groups of Asia. Synovate Head of Media Research, Steve Garton, said the firm had built on its a lready respected media work across the region in undertaking Media Atlas for th e Philippines' media industry. "With proven methodology that optimizes access to middle and upper class consum ers, Synovate's media research is already used by the world's top media owners to communicate the value of Asia's affluent to advertisers. "Synovate now offers this same robustness to the Philippine media industry by e xtending its experience and methodology to Media Atlas," he said.