By Philippine Daily Inquirer
PROPERTY developer Vista Land & Lifescapes Inc. hopes to generate as much as P50 billion in sales this year with the launch of 40 projects, company president Benjamarie Serrano said.
“We are seeing a pre-1997 [property] boom without the speculation,” Serrano said.
She expected sales to continue to come from overseas Filipino workers, who account for more than half of Vista Land’s buyers.
In the first quarter of 2008, Vista Land will launch its condominium project on Emerald Avenue in Ortigas, Pasig City, in joint venture with beauty products maker Splash Corp., Serrano said.
She added that Vista Land was looking to reassert its dominance in the affordable-housing segment through its C&P Homes subsidiary.
Most of its projects will be in Luzon but Vista Land is set to launch projects in the southern cities of Cebu and Davao to take advantage of the growing market in the provinces, she added.
Vista Land, controlled by the family of Senate President Manuel Villar, will increase its budget for capital expenses this year to P13.0 billion from P7.7 billion in 2007, Serrano said.
Vista Land covers all segments of the property market, with C&P Homes for mass housing and Brittany for high-end subdivisions. It sells middle income housing projects through Crown Asia. Elizabeth Sanchez-Lacson; with INQUIRER.net
January 6th, 2008 at 10:52 pm
Looking for a house in a good area in Quezon City that has 4 to 5 bedrooms with toilet and bath each and ample lot space. Please reply with some options. Thank you.