BMW’s Memorable Invite
If you were fortunate enough to get an invitation to the launch of the spanking new BMW 1-Series (described variously as either the entry-level Beemer or the practical Beemer… you take your pick), you would have received one of the most interesting invitations to a commercial event in recent memory: a 64MB USB flash drive, complete with neck-strap, intro CD, USB extension plug, and a feel-good black box.
If you didn’t catch the invite, don’t feel too bad. The USB drive says “BMW 1 Series,




Art! That’s one heck of an invite! Wish I had one too…
(although I harbor no love for the 1 series, I’d sure like to test drive it. ^_^)