The elusive pink Motorola RAZR is here.

Let’s pause a bit to reflect on this.

The RAZR singlehandedly transformed the Motorola brand from a floundering has-been to a lifestyle icon that truly mattered. The RAZR V3 BLK was last year’s top pick for many mobile observers (including mph), and has been a runaway bestseller. And it gave street cred to the other phones in Motorola’s lineup.

Forget for a moment the fact that it is a memory-starved device and that its much-vaunted 3D graphics engine, MPEG-4 video and MP3 playback are all next to inutile because you don’t even have memory expansion to play with. The simple fact is that people buy this because it just looks so darn good.

And now it’s in pink.

Really, that’s the only thing that’s new about it. No added memory, no memory expansion, no new gizmos or thingamajigs. And yet, it’s a testament to the RAZR’s incredibly catchy design that a simple change of color can be this newsworthy. Now all the women who have been bowled over by the original V3 will want this so that it can go with their fuschia handbags.

It’s currently sighted at Wellcom stores, going for PhP16,700 and change. (Should we call it the RAZR V3 PNK?)

So now we have silver, black, gold and pink. What’s next? Zebra stripes? Polka dots? Personally I’d love to see the RAZR in camouflage.