The next 3iG thing is here.

If you happened to be a SMART subscriber with a 3G-capable phone, you might have noticed something a little bit different with your user interface when you woke up on Valentine’s Day.

There was a little “3G” bar beside the cell signal meter. 3G is here in the Philippines and it was launched by SMART as a FREE SERVICE until further notice.

The most awaited innovation from the leader in wireless communications has arrived. Be the first to experience video calling, high speed internet browsing, video streaming and a host of other high-tech applications with Smart 3G. Starting today, Smart subscribers with 3G phones can avail of these services on a FREE trial basis in selected key cities nationwide.

[SMART Corporate website]

I was given a call from Arlyn Samaniego of SMART, inviting me to a “purely social” Valentine’s lunch at the corporate office. Of course, knowing a thing or two about hidden agendas (as well as reading the context clues of 3G banners all over the SMART Tower), I knew she was up to something.

So 3G was launched officially, making SMART the first to offer it as a public service. There are still no news about the rates and I assure you this won’t be a cheap thrill. But until teh day they start charging for mobile video and video conference calls, let’s enjoy the ride.