Free MotoJeep Rides and the C168 phone
Motorola has recently launched their “pang-masa” mobile phone campaign with the MotoJeep fleet being deployed around Metro Manila. The Motorola brand name has been associated with expensive phones such as the RAZR and the Ming.
With the launch of the new entry level phones, and we do mean entry level folks, Motorola aims to grab a chunk of the mass market with cheap phones such as the Motorola C168, which retails for about P1,600.00 only!
Here’s how it works - every Monday, Motorola phone owners can flag down the MotoJeep and ride all you want free of charge. Of course, you could stay inside the ornate yellow jeep the whole day listening to the Hello Moto! theme song by the Itchyworms. (It’s catchy!)




I like this campaign; it uses a national symbol to make a low-end phone relevant to its target market.
Would you know which routes they ply?