Apple not green enough

What I have is more of augmenting rather than commenting on your Greenpeace technology piece. Below is likewise Greenpeace's findings on Lenovo's environmental compliance and friendliness.

Lenovo champions environmental policies and practices
Lenovo’s long term commitment sets industry pace

Due to its green policies and practices, Lenovo was ranked by Greenpeace in its recent Guide to Greener Electronics as the top company out of 14 leading technology companies for its environmental progress.
“Demonstrating corporate social responsibility is important to our success and that of our industry,” said Mike Pierce, director of environmental affairs, Lenovo. “We realize that continual improvement of our environmental performance is a long term commitment, and we are focused on taking the steps necessary to be a leader in this arena.”
“Lenovo has made considerable progress in just the past six months alone to jump from the last position to the lead spot in the ranking,” said Iza Kruszewska, International Toxics Campaigner, Greenpeace International. “Lenovo’s performance challenges others in the industry to keep setting the pace for environmental progress.”
Over the past few months, Lenovo has expanded its environmental programs. In December 2006, the company began offering free recycling of Lenovo desktops, notebooks, monitors and servers as well as Lenovo or IBM-branded ThinkPad notebooks, ThinkCentre desktops and ThinkVision monitors. Lenovo supports individual producer responsibility and offers recycling programs in every country it does business.
Consistent with Lenovo’s precautionary approach, the company has committed to a timeline phase out of brominated flame retardants and polyvinyl chloride in its products. Lenovo also has set a goal to achieve global compliance of RoHS requirements in 2007 for newly launched products. Lenovo offers more than 40 products registered to the Electronic Product Environmental Assessment Tool (EPEAT) with the majority of them being silver-rated. EPEAT addresses environmental aspects such as material selection, design for end of life, energy usage, packaging and more.
More information about Lenovo’s environmental program is available at: http://www.pc.ibm.com/ww/lenovo/about/environment/. The Greenpeace report can be viewed at: http://www.greenpeace.org/international/.
About Lenovo
Lenovo (HKSE: 992) (ADR: LNVGY) is dedicated to building the world's best engineered personal computers. Lenovo's business model is built on innovation, operational efficiency and customer satisfaction as well as a focus on investment in emerging markets. Formed by Lenovo Group's acquisition of the former IBM Personal Computing Division, the company develops, manufactures and markets reliable high-quality, secure and easy-to-use technology products and services worldwide. Lenovo has major research centers in Yamato, Japan; Beijing, Shanghai and Shenzhen, China; and Raleigh, North Carolina. For more information, see www.lenovo.com/us/en.

As can be seen in the post by Bryce about How green is your gadget, Lenovo is indeed ahead of the pact in terms of environmental safety. It is just ironic that considering Apple's stature in the industry, it is lagging behind other companies in this aspect. Lenovo's efforts are well commended and should set a trend for others in the industry to follow in their footsteps.

Based on Greenpeace’s scorecards, Apple got lower points than rival companies, such as HP, Dell, and Nokia. As a result, Apple announced its plan to phase out harmful chemicals from its products.

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Based on Greenpeace’s scorecards, Apple got lower points than rival companies, such as HP, Dell, and Nokia.
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Apple got lower points than rival companies, such as HP, Dell, and Nokia. As a result, Apple announced its plan to phase out harmful chemicals from its products.
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