After all the hoopla on various sightings of different symbols found all over the country, all the speculation was finally laid to rest last night when a TV station finally announced who was behind all the fanfare: Globe.

It was all part of a huge marketing scheme by Globe for the re-launch of its brand and presence with a new and hipper logo to represent not only the company but also the various services it offered. Except for the logo, Globe really had nothing new to offer, but upon visiting its site, what caught my attention was how its marketing epople positioned its Mobile TV service so that it would be noticed more. They probably did this to rival Smart’s MyTV service, but Globe’s Mobile TV is a far cry from MyTV (for a more comprehensive comparison of the two services, check out the primer on Mobile TV in the July-August issue of Mobile Philippines out now). For those who got hooked in the whole mystery thing, it was kind of a bummer to find out that Globe was just getting everyone excited over the redesigned logo. In my opinion, it would have been better if they had something new to offer than just a logo.