LG is really trying to make a name for itself by coming up with attractive phones such as the Chocolate, Prada and the most affordable 3G phone, KU250. And with their latest offering, it’s apparent that they have no plans of slowing down.

Looking similar to its Prada phone ancestor but a bit softer with its rounded edges, the LG U990 maintains the touchscreen-dominant face but ups the ante by packing in a whopping 5-megapixel camera with image stabilizer, Schneider Kreuznach optics and video frame rates of up to 120 fps. It also includes 3.5G connectivity and 170 MB internal storage. Akihabara news reported that it will be released this fall in the UK and probably early next year in the US. Pricing and release date in Asia are still sketchy, though, since no details have been released. If and when it becomes available, if it’s just priced right, it may give Nokia and Sony Ericsson a run for their money.