World's most expensive shuffle

I thought the whole point of the shuffle was to make the most affordable, minimalist digital music player around, but apparently some folk think otherwise. See the Heyerdahl special edition diamond-encrusted, pink and white gold iPod shuffle called the iDiamond. Currently on display in Oslo until October 1, the not-for-sale, one-of-a-kind digital music player's casing and earbuds are made of white and pink gold and are studded with 430 diamonds (they'd have fitted it with more, I think, but it was too small.) It's currently valued at US$41,000, or almost PHP1.9M. Would be a mighty shame to load this up with pirated MP3. More details here. (Cross-posted in Mac-A-Doodle)