The Samsung Armada at WMC 08
It seems that Samsung is determined on making a lasting impression, and they may have done just that with their extensive line up at the MWC .
Basically grouped into 4 categories such as style, multimedia, business and infotainment; this batch of mobile handsets definitely tries to catch every niche in the market.

The style range is headed rightfully by the F80 which can easily be mistaken by its more popular ancestor, the Armani phone. It measures a slim 97.9×55x11.5 mm in size and boasts of a very capable 2.8-inch QVGA touchscreen display. It is expected to come with the latest Croix OS and will offer tactile feedback. 3G connectivity, FM radio, and a 5-megapixel camera with LED flash and auto-focus complete its set of features. It’s said to have 240 MB internal memory.
Next on the list is G400 Dual Touch Chic. This sexy clamshell comes with an all-metal casing and as the name already implies, has touchscreen capabilities for both the internal and external display. The internal QVGA display is 2.2-inches in size and it also comes with a 5-megapixel autofocus-enabled camera, 100 MB memory, microSD support, and an RDS-powered FM radio.
The other models in the style category are the L310, L320, L170, J150, J700, L770 and E251.

For the multimedia range, the most outstanding is the F400. It employs a dual-slide mechanism similar to the N95, but offers a set of speakers at the other end instead of media controls. It incorporates B&O’s technology for acoustics and also comes with 3G, RDS-enabled FM radio, a 3 –megapixel camera with autofocus, and microSD card support for additional storage.
The rest of the pack is the F490, G800, i450, F330 and the F250.
For their business line, the i200 seems to be Samsung’s solution for the financially handicapped. It features 3G, a 2-megapixel camera, 2.3-inch QVGA widescreen display, microSD card support and Windows Mobile 6.0. There’s nothing really outstanding with it, except for the rumored price which is said to be much lower than most smartphones in the market.
The more powerful and expensive i780, i550 and i560 models round up this category. Though not a smarphone, the D880 is also part of the business line. I guess Samsung’s pitching this for the executive who needs to have access to two networks at the same time.
The infotainment line features a couple of handsets that are capable of Mobile TV though running on different protocols. The model that will most likely see daylight in our country is the P960, provided that the Mobile TV market grows in the coming months.

The P960 is a slider that comes with DVB-H support, a 3-megapixel camera with autofocus, music player and other multimedia features. Watching TV on its 2.6-inch QVGA screen won’t be such a pain, but I’m having reservations as to the PiP functionality.
Other models that belonged to this category were the G810, F700, F490 and the W350. The G810 is something I look forward to since it’s one of the few Samsung handsets that run on the S60 platform, but as the state of the market is in our country, there are no S60-running Samsung models available. I do hope Samsung decides to release at least a couple of models and hopefully it will be the G810.




Samsung come at the end of MWC but come strongly with some exciting line up of different category handsets….nice