Axis Distribution, a local Apple reseller, is taking a novel approach in bringing Mac products to the greater tech-savvy community, the students. The De La Salle-College of St. Benilde is the first campus to host the Switch Creative Center in their School of Design and Arts building which hopes to better expose students to the world of the Mac.

In this short video interview provided by Inquirer.net VDO, Benjamin Loo, president of Axis Distribution, explains what Switch is all about and their future plans with the store.

Through these campus-based stores, students get to try out Mac products in a more familiar environment as opposed to mall-based outlets where suspicious and somewhat intimidating sales personnel hound curious on-lookers. Greater exposure will hopefully result in better sales. It’s quite unique and a first in the Philippines, but Apple has been known to be a supporter of the educational system. In the US, they give discounts to schools, teachers and students who purchase their products. Locally, Ynzal is doing the same thing. Switch also has plans to implement a similar scheme in the future. Another Switch Center is opening soon in the UP North Science and Technology Center which is currently still being developed at this time.

As more students get the chance to become more familiar and accustomed to Mac products, Apple might just win the hearts of the future generation. Now, if only the prices were a bit more affordable, switching wouldn’t be so difficult.