There's no doubt that we the rise of netbook models flooding the market, the ultra-portable and affordable laptop industry is flourishing, but how well is it exactly doing?
A recent study done by IDC took into account the combined sales in the European, Middle East and African market and found out that netbook sales made up 7% of total sales for laptops and desktops in the 3rd quarter of 2008. That's roughly 2 million units sold in those regions alone, with Asus and Acer bagging 80 % of units sold.
Asus comes as no surprise since they practically gave birth to this new industry, but Acer's inclusion only goes to show how their positioning of the Aspire One, the inclusion of 3G capabilities and tie up with local telecoms in certain regions has led to their success. The IDC also predicts further growth in the market, and considering how the entire world is facing a global economic crisis, we believe in their prediction. As consumers become more wary of their expenses, the netbook is providing hopeful laptop owners with an affordable option that is capable of meeting the daily computing needs of the average user.
With the findings of this study, manufacturers will now be more reassured that all their efforts are not going in vain. I guess it's also safe to assume that we can expect better and more affordable products in the months to come. I can't wait to find out what 2009 has to offer as far as the netbook industry is concerned.
A recent study done by IDC took into account the combined sales in the European, Middle East and African market and found out that netbook sales made up 7% of total sales for laptops and desktops in the 3rd quarter of 2008. That's roughly 2 million units sold in those regions alone, with Asus and Acer bagging 80 % of units sold.
Asus comes as no surprise since they practically gave birth to this new industry, but Acer's inclusion only goes to show how their positioning of the Aspire One, the inclusion of 3G capabilities and tie up with local telecoms in certain regions has led to their success. The IDC also predicts further growth in the market, and considering how the entire world is facing a global economic crisis, we believe in their prediction. As consumers become more wary of their expenses, the netbook is providing hopeful laptop owners with an affordable option that is capable of meeting the daily computing needs of the average user.
With the findings of this study, manufacturers will now be more reassured that all their efforts are not going in vain. I guess it's also safe to assume that we can expect better and more affordable products in the months to come. I can't wait to find out what 2009 has to offer as far as the netbook industry is concerned.
