Goodbye uMobile, Hello Red Mobile
uMobile has official ceased its operations last week with Red Mobile rising from its ashes to take its place. We’re a bit saddened to hear this news, but nevertheless, its replacement looks more than capable of filling up the void the beleaguered telecom has left behind. We’re not quite sure what the reason was for uMobile’s untimely demise, but my personal take on this is that they weren’t able to garner much support in their bid to offer a unique approach to advertising and mobile communications service all rolled into one.

However, Red Mobile has emerged in its downfall and is offering the country’s lowest pre-paid call rates at P0.50/minute for Red Mobile-to-Red mobile calls. Despite the name change, the main company behind Red Mobile is the same guys who put up uMobile, Cure, which is a subsidiary of Smart Telecommunications. Current uMobile subscirbers won’t be left in the dark as they will be absorbed by Red Mobile and qualify for a free SIM. If you weren’t called or informed by a uMobile CSR, you can call Red Mobile at 9249999 to inquire on how you can get your new SIM. Based on my brief conversation with a CSR, Red Mobile provides better connection with other networks which uMobile failed to do. That, coupled with the low call rates, is indeed something to look forward to.
Hopefully, Red Mobile will stay longer in the industry, and with a more traditional approach to the biz, I’m optimistic that they most definitely will.




Unless they come up with “unlimited texting” schemes, there is no way people will move from Smart or Globe to Red. The .50 per minute call cannot compete with Sun’s.