
Talk about moving up. The net is rife with talk about
Apple an
d
Volkswagen conspiring to make an automobile, tentatively nam
ed the
iCar.
Um.
The whole ball started rolling with a report from the German magazine
C
apital, which claims that
Steve Jobs met with a Volks
wagen representative in California several days ago for preliminary talks to ma
jorly incorporate Apple products in Volks compacts. (Read the
Google-translated page from Capital here.) Already, Apple has partnered with car
manufacturers like Audi and BMW to incorporat
e iPods and iPhones into their cars.
I'm not holding my breath.
An interesting view of the automotive industry. Where do you see the future of
the industry, will it ever recover or will there be major casulties?