Tag Mobile Service, that unique barcode system being used to expand once-static print media into dynamic, updatable wide-ranging content accessible through mobile phones, has gotten on the iPhone express.

All you need do is take a phonecam shot of a TMS tag, and you immediately get content associated with the tag onto your phone - audio, video, animation, text, wap sites - all for free (or just the measly cost of the bandwidth; the content is free.) The software that lets you do all this on your phone is likewise free, downloadable directly to your phone, or through the net from the TMS site. In the unlikely event your phone has no cam, there are short codes that you can just enter through the TMS Reader app that does the same thing.

My magazines, for example, have tags on the covers that lead you to a mobile version of the table of content, or a preview of what’s inside. Some of the article coverage is expanded onto the mobile platform with the simple expedient of a tag on the page and preproduced content. The possibilities are endless.

And recently the TMS phenomenon met up with the iPhone phenomenon with the launching of the iPhone version of the TMS portal. Check it out here. (A quick shout-out to my Frenchman friend, Frederick Saurat, TMS Co-founder, who sent me the info.)