Mac-A-Doodle would like to greet the online Apple Store a Happy 10th Birthday this month. It opened November 1997, and was selling Mac OS 8, G3 Macs, Newtons and eMates. It was followed by the UK store five months later, then in rapid succession Sweden, Belgium, Holland, Spain, and Italy. In 1999 the Japanese, Austrian and Swiss stores came out, and the rest is history.
Aside from spectacular worldwide sales, it holds the distinction of being the only online store that creates instant, planet-wide speculative frenzy whenever it goes offline.
Thanks for the purchases!
1997:

2007:


One Feedback on "Happy Birthday, online Apple Store!"
Mike van Lammeren
Wow! Thanks for the blast from the past!
Your post just made me realize that the G3 chugging away in my basement as a fileserver is now 10 years old. (It’s pictured above.)
By the way, I’m going this on an iPod touch, which has more horsepower than that old G3!
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