A Brazilian ice cream company called
Kibon has come up with a
cold - I mean
cool - idea: sell special
Fruttare pops
icles with a free
iPod shuffle frozen inside. In fact, Kibon i
s giving away 10,000 of them ice cold shuffles in their
iPod No Palito<
/strong> promo.
Before you iPod experts jump up in protest that a shuffle can't survive being f
rozen inside a popsicle even if you seal it in plastic because of the humidity,
relax.
Kibon studied the situation and invented a fake ice cream that doesn't damage t
he iPod shuffle. The faux popsicle, or propsicle, is safe for shuffles
, and Kibon had to get the approval of Cupertino before they c
ould go ahead with the promo in Brazil, which is currently in the throes of the
ir summer.
The shuffle is in random propsicles, and buyers can't tell if there is an iPod
in there or not. They buy a Fruttare popsicle in one of the ten fruit flavors a
nd take a chance if they can get a shuffle or not. Mentor Muniz Neto of Bullet Brazil, the agency that cooked - er, froze up this promo, expl
ains how the iPods stay safe in the popsicle:
We developed a special prototype that emulates the real ice cream;
it protects the iPod from humidity, and it feels like the real ice cream. It is
virtually impossible to fell the difference without opening the package."
The manual and charger can be claimed separately by calling in a code to an 800
number to get them.
Coolness.
I love Fruttare popsicles and this campaign is creative. Who wouldn’t want to find an iPod Shuffle inside the popsicles?!
Ginault Watches