Talk about low-profile.
As of today Apple’s now apparently selling movies on the iTunes Store, whereas previously you could only rent them (at that atrociously time-limited way everyone’s ticked off over). Seems like a significant change, but for some reason Apple is downplaying it; not even a whiff, when they normally would trumpet to the high heavens anything new. Regular resolutions so far, no HD yet; average cost seems to hover around $15/movie.
Another notable change is the simultaneous release of new movies on iTunes in sync with brick-and-mortar DVD releases. Not quite as downplayed as the movies-for-sale thing, this move is a glove-slap-in-the-face for traditional outlets. Cry havoc and let loose the dogs of war!
