One more Time

Apple CEO Steve Jobs has made the Time 100 Mo st Influential List again in the Builders & Titans category, hitting No. 82. Quoting from the Time piece about Jobs by Barbara Kiviat:

Steve Jobs is great at playing the countercultural icon. He's a col lege dropout who once backpacked around India looking for spiritual enlightenme nt, and he takes only $1 a year in salary. There are righteous battles to fight , and with Macs and iTunes and iPhones, Jobs fights them, taking on the entrenc hed megaliths that try to dictate our tastes in computers and music and mobile phones. But don't let the black mock turtleneck and denim trousers fool you. More than anything else, Jobs is a canny CEO who knows how to sell product. Steve Wozniak was the technical genius behind the first Apple computer; Jobs saw the marketa bility. He now presides over a company with $24 billion in annual sales and 22, 000 employees. Jobs, 53, is revered by tech and design geeks, but the world's b usiness-school students may have the most to learn from him. Apple's stock has shot up more than 70% over the past year, thanks to Jobs' strategy of focusing on his most profitable customers and coming up with new things to sell themâthe ultra-thin MacBook Air most recentlyârather than just chasing more market shar e. Jobs may be a celebrity CEO, but he doesn't jump out of airplanes or traipse ar ound Africa with bundles of cash. He is always in character and always on messa ge, so much so that when late-night TV parodies him, he's invariably rolling ou t some new iProduct . Jobs gets called mercurial, egomaniacal, a micromanager. If that sounds a little like a CEO doing his job, maybe that's because he isâan d a mighty fine one."

See the Time 100 listing here.