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iHBO: iTunes sucks in Tony Soprano and the gang

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The iTunes Store has just begun selling shows from cable compa ny HBO, starting off with episodes from six shows: The Wire, Flight of The Conchords, Rome, The Sopranos, Deadwood and Sex & The City. Most shows sell for $1.99 an episode like episodes from other sources, but in a departure from the norm, iTunes is instituting variable pricing on the HBO s hows, asking a dollar extra for episodes of Rome, Deadwood and The Sopranos, wh ich is a first for the US iTunes market. Previously iTunes UK started selling NBC show s with variable pricing as well. Along with the HBO precedent, this is a sign t hat Apple might be selling NBC shows on iTunes once more, since the pricing iss ue was one of the bones of contention involved in the Apple-NBC split earlier.

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