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Much ado about a mouse

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The little mouse that could, did. Generate a lawsuit that is. Apple Inc. and CBS are being sued by a Maryland-based company called Man & Machine for use of the name "Mighty Mouse" for Apple's innovat ive little input device. Apparently Man & Machine had dibs on the name as i t pertains to input devices, as in waterproof and chemical-resistant industrial -strength mice. It's a very circuitous story, actually. I thought naming Apple's new mouse afte r the super-rodent we all know and love might result in legal tussles, but when they never materialized I figured Steve took care of it ahead of time. And he did. Apple bought the rights to the name from CBS, who had own ed it since 1955, for their new benippled, buttonless wonder. Then, suddenly, out of a blue sky swoops in Man & Machine, coming to save t he day. Apparently they came out with their hospital/lab-friendly version of Mi ghty Mouse more than a year before Apple's version, and they now claim that the name, in the context of computer peripherals, belongs to them, thereby compell ing themselves to sue both Apple and CBS for the injustice. Man & Machine w ants to block Apple's use of the Mighty Mouse name and get some cash for their trouble. (I think we all know why they took this long to sue, don't we?) If they succeed, any suggestions on a new name for it? Mightier Mouse? Rodent R oller? Mouse-k-Steer? (Via 9to5Mac)

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12 Comments

Personally, I think this Man & Machine should have checked names and tradem
arks before pitching MIGHTY MOUSE as a name for a product. Cmon. The name has b
een in existence for decades. The superhero also known as Yellow Cheese has bee
n in our tv sets for years. Should it be that CBS be the one to file a lawsuit
against Man & Machine?

Should this trial be awarded to Man & Machine, I wonder what grounds will t
hey win with?

Knowing Apple, I'm sure they get sued at least five times a year (or maybe more
). This is nothing new to them.

Does that mean I get to sue every Dreamworks for using my name (Rodney) in thei
r film "ROBOTS" without my permission? LOL.

No Rodney you don't get paid for having a goofy name, no matter how many times
you write "lol."

CBS doesn't get to sue either, because Man & Machine owned the rights to th
e name Mighty Mouse in terms of computer mice, acessories and the like. CBS is
getting sued for selling those same rights to another company, which is very un
cool.

As for checking product names before naming the product, perhaps you fail to se
e the point of the lawsuit: Man & Machine came out with their product first
, so in reality Apple is the company that should have checked before naming the
ir product. They can't be allowed to do whatever they want because they're big
and Man & Machine is the little guy.

By the way, names can't be copyrighted and Robots was a lame movie.

Man & Machine, Inc. declines to discuss its trademark-infringement complain
t against Apple, Inc. and CBS Corporation, the underlying merits of the case, o
r any related settlement discussions, since the litigation remains pending. Me
anwhile, we remain committed to protecting our rights to the MIGHTY MOUSE trade
mark and also to finding a fair resolution for all involved parties.

Man & Machine designs and manufactures a completely customizable line of hy
gienic, cost-effective, water-resistant computer keyboards and mice. They are
distinguished by their ability to be washed and disinfected, and matchless in t
heir rugged, sealed design, 100% latex-free silicone construction ideal for me
dical, healthcare, dental, and institutional environments รข the best of breed c
hoice anywhere safety, durability and user health are priorities.

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Apparently they came out with their hospital/lab-friendly version of Mi ghty Mouse more than a year before Apple's version, and they now claim that the name, in the context of computer peripherals, belongs to them, thereby compell ing themselves to sue both Apple and CBS for the injustice.
Best regards, Alex, CEO of youtube video downloader

I thought naming Apple's new mouse afte r the super-rodent we all know and love might result in legal tussles, but when they never materialized I figured Steve took care of it ahead of time.
Best regards, Katya, CEO of best dvd burning, microsoft iscsi initiator windows 2003

CBS doesn't get to sue either, because Man & Machine owned the rights to th
e name Mighty Mouse in terms of computer mice, acessories and the like. CBS is
getting sued for selling those same rights to another company, which is very un
cool.
Ginault Watches

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