By Marjorie Gorospe
INQUIRER.net

HAVING a hard time with your own PC? Tired of not being cool enough to switch to an Apple computer? Well, you don’t have to go any further to find sexy and cool Apple products located in one store. There’s now one in Alabang Town Center owned by Ben Loo.

INQUIRER.net multimedia reporter Lawrence Casiraya got to talk to Ben Loo and here’s the video interview:

A fan of Apple products, Loo opened an Apple store, dubbed Switch, to encourage more local users to consider switching from using the PC to Apple. The store offers everything from the latest iPod, iPhone, MAC notebooks and other peripherals genuinely manufactured by Apple Inc.

Loo calls his target market “potential switchers.” The store in Alabang may be a long drive for most people. But he wants to concentrate first in small community and not jeopardize their business with the current competition.

Having been an Apple user for a long time, Loo admits that he is always awaiting for the next innovative Apple product.

At the present, he’s very excited and is looking forward to all “switchers” coming to see his store.

DUE to pressures from developers, Apple has finally decided to drop the non-disclosure agreements that software developers for the iPhone are required to sign, a report from Agence France-Presse said.

Excerpt:

WASHINGTON — Apple said Wednesday that it was dropping a controversial non-disclosure agreement that software developers who wanted to create applications for the iPhone mobile telephone had been forced to sign.

The non-disclosure agreement, or NDA, prevented software developers seeking to take part in the iPhone Developer Program from discussing their work, even with colleagues.

Apple’s move to drop the NDA came just days after Internet search giant Google jumped into the mobile telephone market with a handset powered by Google’s open-source Android software.

The ability of outside developers to freely write applications for the phone, the T-Mobile G1, which Google developed with telecom carrier T-Mobile, is seen as a major selling point by Google and its partners.

Also from the Apple website:

We put the NDA in place because the iPhone OS includes many Apple inventions and innovations that we would like to protect, so that others don’t steal our work. It has happened before. While we have filed for hundreds of patents on iPhone technology, the NDA added yet another level of protection. We put it in place as one more way to help protect the iPhone from being ripped off by others.

However, the NDA has created too much of a burden on developers, authors and others interested in helping further the iPhone’s success, so we are dropping it for released software. Developers will receive a new agreement without an NDA covering released software within a week or so. Please note that unreleased software and features will remain under NDA until they are released.

Thanks to everyone who provided us constructive feedback on this matter.