Coffee and a song: 50,000,000 iTunes tracks for free
- Music, Announcements, Free Stuff, iPods, iPhone, iTunes Store -
Starbucks announced today that they are giving away 1.5 million songs everyday from October 2 to November 7 across its 10,000 branches in the United States, for a total of 50,000,000 by promo’s end.
This is part of the launching of the “Now Playing” arrangement with Apple that allows iPhone or iPod Touch users or those accessing the US iTunes Wifi Store at one of 600 initial Starbucks outlets in New York and Seattle to preview, buy and download the song current playing at the coffee shop as instant gratification. The “Song of The Day” promo will give customers iTunes cards for a complimentary song download for a specific track selected by Starbucks.
The songs will be selected from a wide variety of artists including Bob Dylan, Joss Stone, Dave Matthews, Bebel Gilberto, John Mayer, KT Tunstall, John Legend, Annie Lennox, Joni Mitchell, Keith Urban, Paul McCartney, Sia, Band of Horses, Hilary McRae, Frederico Aubele and Sara Bareilles. Customers have until the end of the year to download their free tracks.
First it was Paul, now John. It seems the Apple Wars are about over, as late Beatle John Lennon’s solo work is made available for commercial download on the iTunes Store, and paving the way for the Beatles’ catalogue to eventually be available on the service.
A recently completed
One of the agreements made between Apple Inc and Apple Corps, which is the record label of the Beatles, to prevent bloodshed over the same name is that Apple Inc only dip its feet in waters entirely different from the waters Apple Corps wades, so that the record company, who’s got dibs on the trademark, will not summarily chop off the feet of the computer company when they start dipping them into the Apple Corps pool.