If you were to put a peso figure on “your entire life” what would it be?
Watch this heartbroken Australian who decided to auction his entire life on eBay, which includes his three-bedroom house, a 19-year old Mazda car, jet ski, motorcycle, parachuting gear and – get this – his lifestyle, an introduction to all his friends and a two-week try out for his job as rug salesman.
Click here to see the video: http://news.bbc.co.uk/1/hi/world/asia
He sold everything for almost 192,000 pounds ($383,121 and P17.2 million).
Good enough for your life?
July 5th, 2008 at 9:10 am
Ria, haha, really? People are getting loopier by the minute. Marriage proposals!
July 3rd, 2008 at 12:00 pm
Wow somebody actually bought him off? I heard he got some marriage proposals too
July 2nd, 2008 at 3:14 pm
@Fitz, oo nga ano? Good marketing strategy indeed. Unique ang spin. He must have learned that from selling rugs hehe.
July 1st, 2008 at 6:22 am
Yup, I read about him a few days ago. Hats off to him for the courage and strength to start his life all over.
Furthermore, I believe that in a marketing sense, he had shared with us one of the most effective ways to reach out to our customers. And that is to personalize our campaigns and give more than just face value to our products.
If he had simply posted everything he had on eBay, I doubt it if he will have the same advertising reach. But because he wrapped everything with a heartbreaking story, his items now has more value to his audience.
Now that’s true money smarts.
I wish him all the best in his new beginning.