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UPDATED WITH VIDEO: The socially responsible consumer

09/11/08

Posted under shopping

echostore

Would you pay more for a bag made from rags designed by Rajo Laurel but created by poor mothers in Antipolo, or nicely designed Green Leaf katsa bags made in ac family-friendly factory in Paranaque, or health and beauty products that do not use chemicals harmful to the environment or tested on animals?

That the calculus is not as tough as the thousands of dollars premium Honda Accord Hybrid owners pay for earth-friendly wheels is obvious. But the brains behind these products hope that the result will be the same: consumers get a warm, fuzzy feeling for being socially responsible.

What’s the price tag you can live with for being socially responsible?

Personally, I wouldn’t buy things I don’t need even if they are good for the environment or can help disadvantaged groups. But I would pay more even if the benefits will not be immediate. Organic produce, for example, are much more expensive but long-term benefits far outweigh the costs.

In Echostore, a new one-stop shop in Kape Isla at Serendra for products that are environmentally friendly and made by disadvantaged groups, I found several treasures: Malunggay pesto in a jar, Lyf Saver (a minty, camomile preparation for de-clogging nostrils and removing nausea, no addictive chemicals), Messy Bessy environmental home cleaning products that are made by sexually abused young adults trying to get their lives back, beaded bags (they are really gorgeous!) made by women in a correctional facility, export-quality and organic-certified muscovado sugar and brown rice grown by farmers in Negros province.

Were they more expensive? Some were priced competitively, some more expensive. Yeah, I like the warm fuzzy feeling.

The store is the new advocacy of Pacita Juan (of Figaro Coffee fame), writer-artist-curater Jeannie Javelosa and Reena Francisco—three friends who decided they can’t save the world from cavities—but that they can use their marketing and organizational prowess to help marginalized sectors and make a sustainable business at the same time.

This is the “doing good” part that shows people are not just talking about changing the world. This is the part that can swing the fight in favor of getting the Philippines away from The tipping point of poverty.

“A lot of these great products made by women in their homes for example are out there and we see them in bazaars but we don’t know where to find them after the season ends. Now, you can find them all here in the store,” says Juan.

Juan and her partners make sure the products in the store are sustainable and usable. “If we sell Nito products, we actually find out if they are also planting Nito,” says Javelosa. Apparently, they were turned off by the Zesto bags that were the rage for some time because they discovered that makers were not recycling the materials, but were actually having those Zesto plastics printed!

The products retain their own branding, and when they can eventually make it out there in the consumer world on their own, Echostore will make space on their shelves for newer products that need help.

“That’s the whole point, make these small businesses sustainable. This is a concept that we want piratable,” says Javelosa.





14 Feedbacks on "UPDATED WITH VIDEO: The socially responsible consumer"



Frugal Pinoy

Nice post, Salve :) Thanks for telling us about Echostore.

Personally, I go as far as to boycotting products from companies (and their subsidiary companies) when I discover that they do horrible things - kill union leaders, pay their workers an absurdly low wage, etc. I know it doesn’t make much of a difference in their profits, but I wouldn’t be able to sleep knowing that I subsidized that kind of activity.



Salve

Hi Frugal Pinoy, being a socially responsible consumer encompasses both the decision to buy, or not to buy :). I’ve been wondering about what makes a consumer socially responsible? What are the things that convince people to care? Is it just education? A certain background? Sometimes, I fear, it’s all about just the price :(



leela

i just recently bought some messy bessy products. the prices are a little more expensive but i want to change a little bit of our lifestyle, by reducing the amount of chemicals we use.



emma

I find the timing of your article a little bit amusing since over the weekend my husband and I were window shopping for a bed to replace our old one. Of course the usual stop, Our home, the furniture shops that abound in our area, and then a final stop to a factory that sells quality wooden furniture. They proudly advertise that their products are made by skillful filipino artisans, the names of the worker proudly written on the tags of the final product. Also claim that they make sure that they have ensured the replacement of the trees that have been made into these furniture. Of course the price tag is higher than our initial budget but my husband and I decided that we have to put our money behind what we believe in. Support filipino made products and companies that practice CSR. In the end, we decided to postpone the purchase (we buy try to buy in cash rather than credit) till we can “afford” the more responsible choice.



Pinoy Entrepreneur

The Malunggay pesto in a jar caught my attention! I would love to get that one when I’m back in manila. ^^



Chit

Thanks Salve! i hope to see you here more regularly for our “social entrep’ sessions. The talk is free. Just support the cafe…



Salve

Hi Chit! Your passion is so infectious. :-) Count me in!



Salve

Pinoy Entrepreneur, I know! It’s so unique isn’t it? It’s much more nutritious than just basil, although the store owners say they mixed basil and malunggay for this preparation so that it’s sweeter. You can use the peso for both pasta and bread. :) great as gift that makes an impact.



Salve

Emma, I told Chit Juan about you. This really is the age of the socially responsible consumer. Tell others! Turn this into a viral thing and we just might change the world :-)



Salve

leela, that’s great! did you know about who makes these products when you bought them?



joelle

Love the concept. I just hope that the price is also competitive. I would buy something once if I knew that it would benefit a community or cause. I would buy in bulk AGAIN the quality is good and the more importantly, if the price is right (frugal shopping ya know).

I hope that there’s enough Ilog Maria products. =)



Pinoy Entrepreneur

@Salve

Tama talaga. That will make a great gift.
Not to mention the health benefits from malunggay. How does it taste?

In the mean time, I’m tempted to try and make my own. ^^



paetechie

last week, i bought organic rice from the cordilleras, more expensive than the usual rice but the plight of the farmers were on my mind. buying their rice will make them plant more and preserve the rice terraces instead of finding work in the city



acn

Malunggay pesto in a jar <– nice!!! ^_^



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